Porter's Five Forces Analysis Of The Business Environment

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Introduction
Business analysis is a set of tasks and methods used as a link among stakeholders in order to understand the structure, policies, processes of an organization, and to recommend solutions that enable the firm to achieve its goals. The analysis involves understanding how organizations function to accomplish their purposes. It includes the explanation of organizational goals, how those goals connect to specific objectives, determining the courses of action that an organization has to assume to achieve those goals and objectives (Eva &Rollason, 2014). In a nutshell, business analysisidentifies business needs and finds solutions to enterprise problems. The basis of business analysis has been traced back from the ancient merchandisers
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PESTEL simply stands for Political, Economic, Social, Technological, Environmental, Legislative factors. Porter’s Five Forces on the other hand comprise of; Competition in the industry, Potential of new entrants into the industry, Power of suppliers, Power of customers and Threat of substitute products.Using both PESTLE and five forces techniques together helps to provide an exhaustive image of the state facing an organization. Just using one technique may leave gaps in the knowledge and understanding.According to(Douglas, 2012) these techniques are best used in external environment analysis,since the factors identified may provide insights into problems for the future or opportunities for new successes. Analyzing the internal capability of an organization also provides insights into its areas of strength and the intrinsic weaknesses within it. This scrutiny of internal capability is essential to understanding where the core skills of the organization lie, so that relevant courses of action can be identified, and any changes be made. In this case, there are two techniques that may be used to examine the internal capability of an organization these are: SWOT analysis and Ansoff’s matrix.
Roles of Business Analyst
Analysts are specialists involved in identifying problems, needs, and opportunities for improvement at all levels of an organization. It is important to note
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For decades, the life cycle of a business has always consisted of seven areas that including; Enterprise analysis (EA) this has been termed as the core of business analysis since it deals with the current state of the firm and the existing (limited) capabilities. It is closely relates to Requirements Elicitation (RE), Requirement Analysis, Solution assessment and Validation (SA&V). The goal of these is to identify the business need, define the gaps and determine the ecological components of the existing environment. All these are supported by Planning and Monitoring (P&M), Requirement Management and Communication (RM&C). As the business executes tasks within the identified points, learning lessons and application of obtained knowledge to improve the tasks now take its course and this is where Interactive improvement (II) comes in to complete the cycle(Jones, 2011).

Are there some benefits of business analysis life cycle?
According to (Franc, 2007) the concept of improvement of business analysis life cycle results to the following positive impacts: (a) The planning of business analysis activities becomes more effective (b) Proven procedures (c) Standard report and replicas are realized (d) Proven and effective approaches are used from the first project day (e) Communication with stakeholders becomes effective and surprises are minimized (f) Requirement are not missed and lastly (g) Business
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