Porter's Five Forces Of Unilever

Because of the surveillance of consumers by retail anthropologist, they both impact back and forth. In reality, the retail industry improve their business by learning consumers habit or favorite shopping. And consumers feel excited with their rewards, coupon or voucher; even though these are only couple bucks. Thus, the surveillance of consumers by retail anthropologist is the best way improving retail industry, keeping track consumers loyalty, and being used with security purpose. Because of their good purpose; therefore the government should not suspend the using of surveillance of consumers by retail

It cannot be denied that advertising does not only sure the employees and stakeholders that the company is performing well. Advertising is also important to the consumers because people when they buy, weigh the cost and benefit of the product they are about to use. Furthermore, it increases the consumers’ awareness whether the product is available in the market or not. It is already expected that if a product is not advertised, it will not become popular to the consumers, and consumers will not buy a product if they have not heard not tiny information about it. It is through advertising that consumers are able to choose the product for them and their

ABSTRACT The long term success of the investors not only depends on the narrow financial performance of the companies of whom share they buy but also on their efficiency to manage the ethical questions that will result in image of the company. Many organizations and business investors take this responsible investment as an obligation but with the changing industry scenario and with many Gen Y employees and owners entering the market this responsible investment is actually becoming the core value of the company and also the key reason for the sustainability and brand building of the company. The purpose of this paper is to view the following points: • Statistics on shareholders and investors preferring ethical/responsible investment • Instances of organization’s who invested in unethical industries and there consequences • How can ethical investment contribute to organizational sustainability The data collected and the analysis of the paper would be purely on the basis of secondary data. CHAPTER 1: INTRODUCTION What is Ethical

Competition is when two companies sell similar or identical products or services and adjust their prices to gain customers business. This can be in local competition or global. Competition can affect a company positively by forcing them to think outside the box in order for their products to stand out. They have to make their products better to get the consumers attention. Competition can also affect a company negatively when one company has a competitive edge.

Shareholders: When operating ethically shareholders would like to maximise their return on investment. They would likewise need to guarantee that supervisors are behaving ethically and not risking investors’ capital by engaging in actions that could hurt the company’s reputation. Shareholder’s may not be happier as the return on investments would be lower when a business attends to operate ethically but it is possible to persuade them by clarifying the long haul results of the business. Customers: They are the most critical stakeholder for a business. Customers would need new better quality items at sensible prices.

AT&T has adapted to this successfully by innovating their services and adding more value to customers. This early mover advantage would give sustainable benefits to the company and this is important to have in a turbulent industry. Weaknesses Being large has its fair share of weaknesses as well. AT&T has to reward its employees with more attractive remuneration packages compared to other services in order to retain them. This policy has resulted in increasing operational costs which would apparently have a detrimental impact on profit and EPS.

Question 1 answer: Customer relationship management is mainly about building relationships with a company’s targeted profitable customers and maintaining that relationship through delivering customer value, as in how a consumer perceives a certain product and values it enough to buy it rather than buying the competitor’s product, and delivering customer satisfaction where the product meets the exact expectations the consumer had actually expected from the product or more, but not less. Companies can build customer relationships at many levels, depending on the nature of the target market (Kotler and Armstrong, 1988). Companies with many low-margin customers can develop basic relationships by which a company doesn’t get to know it’s consumers

To increasing potential sales existing customer zealong has to improve their quality, product variety, packaging style, supply chain etc. by doing this zealong can increase their sales in existing market. Because, it’s a human nature that after sometime everyone want something new. 2. “Existing product for new

And at the same time brand loyalty can be attained when organizations are able to go beyond the expectations of the customers and fulfill their needs in the most effective way possible. When customer expectations are exceeded by organizations customers become their regular customers and spread good word of mouth about the organization thus creating a good reputation of the company in front of others. But a collapse on the part of an organization to fulfill the needs of the customers makes them feel deprived and they feel that organizations are intentionally depriving them of their needs and demands thus creating negative customer experience (Taylor,

These tools mostly used for spreading the awarenes of the new products, enhancing the recall of the brand but mostly for increasing the number of sales as the company needs profits to survive in the long term. The report have deeply looked at the communication tools in practice when the creative strategy for the new Cadbury product was set. The paper analysed in what situation it is better to use advertising, PR or direct marketing for the Cadbury brand, therefore the advantages and disadvantages of the tools were found. For example, it has been identified that advertising is one of the useful tool for brand promotion because it is able to reach a wider audience within the shortest possible time frame (Egan, 2007. P 194).