Porter's Five Model Analysis Of Starbucks

929 Words4 Pages
Starbucks is the name of a chain of coffee company in the United States, was established in 1971, the worlds largest coffee chain, its headquarters is located in the city of Seattle. Its retail products including more than 30 kind of the worlds top coffee beans, handmade EXPRESSO and more coffee, hot and cold drinks, pastries food and commodities such as coffee machine and coffee cup. Starbucks began their international business, very early in the global implementation of three business organization structure: joint venture, licensing, owned proprietary. Starbuckss strategy is more flexible, it according to the market situation and take corresponding cooperation mode. Do not take a stake in, such as Singapore starbucks just pure authorization management. Starbucks around the world nearly 12000 branches all over North America, South America, Australia, Middle East and the Pacific area.
Starbucks strict with their operators agree with the companys philosophy, brand identity, emphasis on discipline and consistency of quality; Entrepreneurs are speculators, they joined the brand as the way of making money, the only purpose is to make money instead of brand management.

Starbucks five model analysis:
1. The threat of potential competitors:
Coffee industry technical content is not high, it into the BARREL is not very big, but also is a relatively independent coffee industry, the specialization of capital, strategic relevance, affective disorders, and government, social
Open Document