ipl-logo

Portrait Evolution Case Study Summary

896 Words4 Pages

S1: Management team that is experienced in both photography and software development. The management team of Portrait Evolutions has many years of experience in both photography and software creation. Cyndi Rushing is an experienced software developer and will be able to channel the company correctly regarding the marketing and production of quality software. Bill Hardy has over thirty years of experience as a professional photographer and is highly respected within the photography community. His experience will help him in dealing directly with the intended customer base.

S2: Management has existing relationships with both the distribution facility and the Mexican production facility.
Tommy Berry has many years in the manufacturing …show more content…

It will be a challenge to compete in such a market, and Portrait Evolutions will depend on their reputation in the software market to crossover into the new channel.

O (Opportunities)

O1: One-Stop shopping: competitors do not market the printers with software.
Currently printers are sold by one distributor and the software to edit images are distributed by yet another distributor. There are often incompatibilities between the printers and the software, and customer service between the two companies is often inconsistent. Portrait Evolutions plans to target marketing on the fact that the Portrait Evolutions printer and the Portrait Evolutions software are custom made to work with each other and customer service (if needed) is available within the same company.

O2: Targeted Marketing: Ability to market to niche target market. Extensive research has been completed that have identified a very specific target market for Portrait Evolutions. By choosing to market specifically to professional photographers, the company can choose to invest its marketing dollars to directly reach the targeted market. This will have a positive impact on sales while keeping marketing costs to a

Show More
Related

  • Barbara Roberts Portraiture Analysis

    939 Words  | 4 Pages

    In the halls of the State Capitol building, the portrait hangs near the House Of Representatives on the second level of the building. The piece is located in the center of the wall, with the portrait of Oswald West (Plate 1) to its left and Barbara Roberts (Plate 2) to its right. When comparing all three pictures it seems clear why Paul Missal's piece is in the middle. Out of the three, Straub's portrait is the only informal representation of a governor, especially since the painting is mostly a landscape. The portrait of Oswald West comprises a black and white palette with the traditional forty-five degree pose, only showing him from the waist up.

    Read More

  • Bizstar Photocopiers Case Study

    297 Words  | 2 Pages

    Your company’s product are well-known, and upholds an exceptional reputation. As a result, my company recently purchased four of your BizStar C500 photocopiers due to their cutting edge features of 2-sided copier, fax, printer, and color scanning. Additionally, these machines became a great addition to my health care office. However, the salesperson, Ms. Finely was not well-informative about the machines.

    Read More

  • Avatar Belonging Analysis

    926 Words  | 4 Pages

    A sense of belonging can develop and change as one is exposed to new and different situations within an idea, place and/or people. These experiences are examined within the film Avatar (2009), directed by James Cameron and the article text Day of Belonging (2004), written by Soumya Bhattacharya. The concept of belonging is differentiated within Avatar and Day of Belonging, one focusing on belonging within an individual and the other initiating a sense of belonging within a group. Both texts interpret a sense of belonging to an idea, place and people, allowing readers and viewers to understand the greater scheme of belonging.

    Read More

  • The Short Documentary Evolution's Achilles Heel

    1086 Words  | 5 Pages

    The short documentary, Evolution’s Achilles Heel many talked from a creationist point of view in which they mainly disprove the evolutionists ideas of how the world came to be. Evolution the process by which different kinds of living organisms are thought to have developed and diversified from earlier forms during the history of the earth. Evolution is also called Darwinism, because it was thought up by, Charles Darwin. Evolution is caused by mutations in the genes, which allows new species to be formed. But creationist don’t believe that.

    Read More

  • Toy Industry Five Forces Analysis

    1273 Words  | 6 Pages

    3-D printing threatens existing businesses, while bringing new opportunities to consumers and new businesses. The tables will turn with the bargaining power of consumers. Consumers in possession of a 3-D printer are given the opportunity to be considered a manufacturer. Creating customized replacement toy parts or additional pieces, gives consumers more leveraging power, making them a huge threat to the toy industry. The threat of substitute products will remain very high.

    Read More

  • Adobe Omniure: Enhance The Success Rate Of Email Campaign

    774 Words  | 4 Pages

    Adobe Omniture have customers all over the world, marketers isn't it difficult for you to have direct communication with your targeted customers? Worry not! Email Data Group offer you an extensive range of Adobe Omniture user email addresses so that you can contact your customers directly. We provide you a list of Companies using Adobe Omniture so you can promote your products and services through effective email campaigns. We have teams who work 24/7 to collate the relevant data from business papers, business conferences, business magazines, yellow pages and others.

    Read More

  • Summary: The Fates Boutique

    560 Words  | 3 Pages

    We are a fast fashion company that are constantly changing to fit the trends, seasons and the wants and needs of our

    Read More

  • Mma Museum History

    911 Words  | 4 Pages

    Carlo Bocti (Internal Environment: Location, Origins/History, and Culture and Activities) History/Origins: Four people took the idea of the founders to make the museum happen. Their names are Conger Goodyear, Paul Sachs, Frank Crowninshield, and Josephine Boardman Crane. These four people created the Museum Of Modern Art in 1929. Their mission was to let people enjoy and understand the unique new arts in their time.

    Read More

  • Yousuf Karsh: Photographers In The 20th Century

    562 Words  | 3 Pages

    “Look and think before opening the shutter. The heart and mind are the true lens of the camera.” Yousuf Karsh is one of the greatest portrait photographers in the 20th century. He was brought to Canada from America by his uncle in 1924. Yousuf Karsh became very popular and as his fans grew, so did his knowledge and expertise.

    Read More

  • Swot Analysis Cinemetrix

    151 Words  | 1 Pages

    Cinemetrix is a full-service video production company that is based in Toronto. Their services run the gamut from corporate video production services to covering live events and performances as well as aerial photography and online video marketing. They can handle small jobs that only require a single camera or more elaborate multiple camera productions. With over 25 years of experience, Cinemetrix knows how to deliver to clients exactly what they are looking for. Their talented team handles all aspects of pre-production and post-production as well as the actual shoot, so all the client has to do is show the final product to potential customers to increase their sales.

    Read More

  • Technology In Graphic Design

    1026 Words  | 5 Pages

    We live in an era of technology, where everything is centred on it and as Paul Howard-Jones says “Our lives have become increasingly immersed in technology. Much of our communication is now online, much of our leisure and entertainment is provided by the internet and video games, and many of us find our mobile phones have become an essential part of our connectivity and everyday organisation. With these changes in lifestyle, questions are arising about what technology may be doing to us” (Paul Howard-Jones, 2011). In this review the main focus will be directed to how technologies have improved the graphic design industry, its quality of work and the productivity comparing the past and the present.

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

    Read More

  • Human Aesthetic Exhibit Analysis

    875 Words  | 4 Pages

    Cravens World: The Human Aesthetic exhibit was perfectly organized according to the six cross-cultural themes: Storage Vessels, Masking Tradition, Human Figure, Ritual Status and Prestige, and Personal Adornment. The objects in the upper wall cabinets and the drawers are organized by geographic region: Drawer A=North America, Drawer B=North America, Drawer C=Central and South America, Drawer D=Currency, Drawer E= Near East and Europe, Drawer F= Africa, Drawer G=Africa, Drawer H= Asia, Drawer I=Oceania. The displays have glass surrounding it in the middle of the room and also on the outside of the room.

    Read More

  • Sherman Alexie Evolution Analysis

    1145 Words  | 5 Pages

    The poetry of Alexie is usually composed of short stories and explores many themes. Some of the themes expressed in his work are poverty, despair, alcoholism, and violence (Blue Mesa Review, 2012). His poetry focuses on the lives of the Native American people, those who live on and off reservations. The poetry is filled with humor and wit, with emphasis placed on living as a Native American, being Native American, and the struggle to gain power in American society. More specifically, Alexie’s poem ‘Evolution’ focuses on the relationship Native Americans have with Americans or Caucasians.

    Read More

  • Evolution Of Graphic Design

    1071 Words  | 5 Pages

    Review Technology gave new opportunities to people since early 1960s and has skyrocketed drastically since the late twentieth century. New machineries and cutting-edge softwares helps unleash the full potential of graphic design. In aid of the great evolution of Internet and the World Wide Web during the 1990s, it revolutionised the ways of communication and accessing information. This evolution altered social structures in graphic design and its productions. Impact One of the earliest pioneer, A. Micheal Noll, a fresh college graduate in engineering, joined Bell Telephones Laboratories in the early 1960s.

    Read More

More about Portrait Evolution Case Study Summary

Open Document