The Coca-Cola Company has more brands than only Coca-Cola, brands like Fanta, Diet Coke and Sprite are also part of the company. which makes their value even higher. PepsiCo, Inc., is also owner of a couple of brands including Pepsi, Mountain Dew and Diet Pepsi. This shows us that these two companies are very big in
Hindustan Coca-Cola Beverages Pvt. Ltd, is the largest bottling partner of the Coca-Cola Company in India, by owning 24 bottling plants at strategic location in various states widely covered across India, has an extensive distribution system spanning more than a million outlets. You could simply find Coke from anywhere, examples likes vending machines, airlines, kiosk, convenient stores, supermarket, restaurants, cafes, hotels and night clubs which made the Coca-Cola grab the largest market share in the beverage industry. Besides, Coca-Cola beverages also distributed by wholesalers and distributors to reach those niche market. Coca-Cola wins big contract with global QSR players likes McDonald’s, Subway and Burger King.
Drinks may be sold in mass chain stores, such as Wal-Mart, and in an array of other retail stores, such as drug stores, grocery stores, and corner stores or bodegas. Distribution is the key to getting the product in front of consumers, so place is a very important part of the overall sales equation. Promotion Promotion includes the marketing and advertising of a product. In the case of Pepsi, marketing is international and takes place in every form of mass media - including television ads, print ads, and online marketing. Recommendations • Since there are older people and Pepsi has been traditionally a young people’s drink, Pepsi will have to stimulate consumption by older members of society • Pepsi uses Plastic bottles and cans which can be harmful for society.
Pepsi uses all the media channels for its promotions. Along with ATL, pepsi is also present in BTL marketing. Furthermore, along with traditional media channels, Pepsi also uses trade promotions and sales promotions at point of purchase. Discounts and packaging are always being bundled to give the best combination and value to the customer to increase purchases as well as the brand equity. The bottomline is that Pepsi cannot exist without the proper promotions.
Then, Elmore begins explaining the significance behind each product that goes into Coke. The ingredients explored in Citizen Coke are water, coca leaf, sweetener, and packaging. As Coke develops, they establish a one-of-a-kind business model that will be copied by many other businesses to come. Coke uses extreme marketing and outsourcing to grow, gaining exponentially from their successes and avoiding consequences from their failures. Coke’s sugar and caffeine supply is fueled, even today, by other companies’ waste.
PepsiCo International seeks for employees that are passionate with their work together with an energetic workforce. For this to happen, TMC has came out with their own modified simplified John Kotter’s 8-Step Change Model, it’s a four step process known as the Culture Change Roadmap.The change started in 2004 and with this, it has successfully guided PepsiCo International throughout. Ever since the implementation of the Culture Change Roadmap, PepsiCo International has shown significant improvement. It has first of successfully created an awareness of understand diversity and inclusion especially among the senior leaders. Based on the research proven by TMCorp, employees in PepsiCo International has shown a major growth in terms of inclusiveness of other staff members.
Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company. We will be going through the company values, identifying how their values and their mission statement coincide with one another. We want to identify what their their mission is, the culture the company promotes, identify their competition, see where and how they are doing financially, etc.
The main objective of this study lies in understanding the organization and studying and understanding the advertising effectiveness of Coca-Cola product .The methodology used in studying and understanding the perceived views of consumers towards the product was ‘SAMPLING’. The findings of the activity have been drawn out in form of graphs and suggestions have been offered there from the Coca-Cola Company is the world 's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Smith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.6 billion servings each day.
The coca-cola company operates/sells beverages in more than 200 countries around the world. The most popular and selling drink of the company around the world is coke. The different versions of coke include diet coke, coca-cola cherry, coca-cola zero, coca-cola vanilla etc. The coca-cola company is the world’s largest beverage company. Mc Donald’s Global Branding Strategies • The Core Message Mc Donald’s have always been successful in adapting its message and its menus.
¨ Entertainment – Games with free T-shirts, Pepsi points under the cap etc. SWOT Analysis • Strength: Company Image/brand equity: Pepsi has a reputable image all over the world, IT has a brand name that holds its prestige in the all over market .This image and brand equity give Pepsi an edge over its competitors Strong and vast distribution network: The vast distribution network of Pepsi is another strength .the improvement in packaging and the commencement of plastic shells has given Pepsi a favorable response from distributors and dealers, company makes sure its availability to make its product available to the distributors and its regular supply Strong brand portfolio: Pepsi owns 80% of the top snack brand. And have a diversified product line consisting of Pepsi beverages and Pepsi foods Market Share Pepsi has a high market share among its competitors it has 60% share in Pakistan market that makes it far step head from its competitors Promotion& Sponsorships: Pepsi is always been different in its promotional campaigns .its campaigns are related to sports mainly cricket. They use celebrities in their advertising campaign like Imran Khan, Wasim Akram, Waqar Younas etc. Also sponsor social activities programs like music