In this essay I will argue that peer pressure is not good for self-development based on my researches and understandings. As a teenager myself, I believe that every teen will face a form of peer pressure growing up, whether it’s negative or positive. Loneliness and desire for acceptance often drives students to give in to negative peer pressure. We often hear about the dangers of peer pressure and its effect to teens. One of the negative effects is losing their interest in their hobbies.
Because teenagers develop intimate relationships they tend not to share anymore with their parents feelings of intimacy because they believe that only their friends can understand them since they belong in a similar age group (Psychology Today, 2011). According to Fuhrman (1990), peer pressure produces a wide variety of problems. The negative side of having peers is that they can influence beyond its limitations. They are engaged in unnecessary doings expected with their age levels. Negative peer pressure is the influence others have on their peers that encourages them to engage in detrimental behaviours.
Surprisingly, teenagers don’t realize the negative side of this Hyundai ads because the tone of character’s voice does not please the audience to purchase its car, but it instead provokes teasing habit. This ineffective use of stereotype motivates young consumer to buy their luxury products without judging the credibility of brand they use. Advertising reshapes social interaction by popularizing the way people communicate. Sheehan said that young teenager is more likely to be entertained by commercials than adults (2014). Teenagers are not aware of money they can afford to buy expansive brands.
However, cognitive abilities do increase, academic achievement tends to decrease during adolescence. Adolescents often find it hard to create their own identities. As adolescent development occurs young adults determine their values and beliefs. Perspective is also established through relativism. This may also result in skepticism, which is the rejection of norms and authority and no right and wrongs.
So whatever choices and influences brought them to that point must have been good enough. Any deviation from that could be a problem. The fear of parents to the teenagers so called juvenoia, “an exaggerated fear about the influence of social change on children and youth.” Finkelhor (2011) is happening perpetually. This research will argue that the juvenoia of the early generations is only just a misconception about the change happening throughout the generations. People have their own way of understanding things, have different perspectives when it comes to their upbringing and it can be said that this is due to the belief/s of people during a certain generation.
Many researches and surveys have been done to find the answer to the question whether peer pressure is beneficial or harmful for teenagers. While Karcher &Finn (2005) claimed that peer pressure is the biggest factor result in bad behavious of adolescents; Bukowski (1998) and Salvy (2011) argued that pressure from peers can bring amazing benefits for them. The following writing will discuss peer pressure and from then show that peer pressure can also good for teenagers, too. Many people, including researchers and psychologists,…when thinking of “pressure”, they believe that peer pressure has negative effects that can lead to devastating consequences. According to a publication on peer pressure by Parent Further(2015), only 10 percent
Not only are they critical and analytical towards themselves and others, but also question instructions and convictions of adults. They like to question their parents authority and will start to ask some important questions like; “Why is there so many homeless people?” Furthermore are they able to reason deductively and believe that everyone is watching them. The adolescents will get more confused and frustrated the more logical inconsistencies they notice. The generation gap is caused by these formal operations, because of the teenager’s newly gained reasoning abilities. In this stage teenagers will realize that consequences are the result for not following directions and that it may result in moral
The intrinsic determinants include consumer demographics, their attitudes towards counterfeiting, cultural values as well as their ethical perspective. The extrinsic determinants of consumer complicity include the product attributes, the shopping experience as well as social marketing communications. This model of consumer complicity was first developed by Chaudhury and Stumpf in 2008. The consumer demographics like their age, income, education, level of disposable income etc are important determinants of their willingness to buy counterfeits. It is generally found that young consumers with relatively low levels of income are most willing to buy counterfeits that are available at cheaper prices.
It is based on the study of (Waller & Fam 2000), and (Waller, Fam & Erdogan 2005) as a result, the proposed framework, illustrated in the figure is an adaptation of (Waller, Fam & Erdogan 2005) with two outcome variables, brand loyalty and purchase intention. Attitude towards offensive advertising can have a negative effect to both variables. Consumer’s feelings toward offensive advertising can change their evaluation of the brand. Negative perceptions would lead to low-purchase intention of consumers. Consumers would tend to purchase products of companies that is not using offensive advertisements.
The research also says that involvement of consumer is directly proportional to skepticism, if the former increases the latter must also increase. Naturally a customer/consumer with high skepticism will always be pretty doubtful and will conduct more research on the good being advertised rather than simply buying it. (Rizvi, Sami and Gull, 2012) says that if a skeptic consumer gets satisfied with the goods/services advertised, he will surely become a long term customer to the product/service or brand that has been advertised. The research gives another dimension which is that if companies use the concept of corporate social responsibility in their advertisement then this will contribute to lower skepticism for the general audience or customers; however the corporate responsibility should be honest and meaningful. (Rizvi, Sami and Gull, 2012) further says that choosing the right leaders will also contribute towards declining skepticism of course towards