Positive Impact Of Social Media Marketing

According to Dave Evans in Social Media Marketing: The Next Generation of Business Engagement, the goal of social media is to share using text, picture, and video. The business saw the potential in social media and employed it as a part in the marketing department (Chapter 3). A few years ago, social media marketing was not used because people did not see any promising future; it was too costly and did not motivate individuals to buy the products. Today, the development of technology has made social media an indispensable in human lives. From there, social media started to evolve and has become an essential tool for a company to endure through the up and down of the economy. In the past, marketing used to be one-sided; the seller came to the

The research has conducted and figured out that positive correlation in the behavior of customer with the way business control social media marketing. An investigation by Lee et al. shows a positive effect of social media marketing, especially Facebook, with the customer engagement on the products. His group did a survey of 4943 decision makers in the U.S companies to analyze on the growth of social media marketing with the effects on customer engagement. The survey indicates that numerous of the company begins to apply social media marketing in the business; increase about 8.4% in 2013 (2). The research of Lee with his group did show a positive result in the customer engagement when using social media marketing (25-32). Like Lee and his group, Kierzikowski et al. did an article on the marketing to the digital consumer to show the effects of social media marketing on consumer behavior. Social media marketing enhances the relationship between the on-line customer and business. In the article, Kierzkowski et al. shows that interactive media can find the potential customer as well as an attractive user with the product. For instance, an automobile business can recognize the name of those who interested in the can and show them to car dealers. Furthermore, social media can grant the customer extra services like sending an e-mail when will there is the sale

With the expansion of technology in today world, wholesale and retail should get social media marketing into working because it is one way that helps wholesale and retail to compete and survive. If the retail and wholesale business know how to use social media marketing, it will be the huge advantages for future purpose. The social media marketing can lead firms, especially wholesale and retail to further levels once it is used wisely. Social media marketing can help retail as well as wholesale cut the cost in the company due to the payment for social media marketing is not costly at all. Furthermore, because of social media marketing, customer have closed connection with the business than ever. The business establishes a link between the customer and the company by solving the problem in time, and saving time for the customer by letting them buy the product online. Although, social media marketing has its negative effects; if the wholesale and retail know how to control and fix it, the business will be