Positive Impacts Of Social And Social Impact Of Community Tourism

2.3 SOCIAL IMPACT OF HERITAGE TOURISM

The social impacts of tourism are the outcome of a social relationships that occur between the hosts’ community and the tourists as a resulting from external influences with each other (Mochechela, 2010). According to Cooper et al (2000) cited by Mochechela (2010), social impacts of tourism can take place in few different ways such as demonstration effect and indirect social impact. In demonstration effect of tourism, usually the tourists that come to destination will influence the behaviour and attitude of the host population (Mochechela, 2010). For example, tourism can stimulate changes in the behaviour of the host population in which the local people will be trying to imitate and follow the tourists dressing code or style (Mochechela, 2010). In addition, indirect social impact will show a positive impact towards the destination. For example, the tourism activities will created new employment opportunities, improve the quality of life of the host community, improve the economic condition of local people and many more (Mochechela, 2010).

2.3.1 THE POSITIVE SOCIAL IMPACT

2.3.1.1 Change In Social Relationship

Tourism development and activities in World Heritage Site actually have a positive influence on the host community. For example, tourism activities can lead to intercultural understanding due to the tourists traveling to different destinations will exposing their culture to the host communities (Mochechela, 2010). This is