It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Methodologies Of Quantitative and Qualitative 1. Experimental Research Experimental research is commonly used in sciences such as sociology and psychology, physics, chemistry, biology and medicine etc. 2. Analytical Research It is a specific type of research that involves critical thinking skills and the evaluation of facts and information relative to the research being conducted.
Overall, a good research is depends on the ability of researchers to conceptualise ideas and how well others understand the concepts used. Qualitative research involves methods like Grounded Theory, Field Research, Ethnography and Phenomenology among others. The techniques involve interviews, documents and observation. In short, qualitative research relates to the social aspects and seeks to find answers question about the ‘why’, ‘how’ or ‘what’ phenomenon rather than ‘how many’ or ‘how much’. Other method used in the business environment includes using in depth interviews such as face-to-face or via telephone and focus group method.
Cooper & Schindler (2003) identified that two broad research methods are often used across various studies for logical reasoning. Two broad categories of research approaches are deductive approach and inductive approach. Research approach is usually selected by the researcher depending upon the nature of study and its specific requirements. In an inductive approach, the researcher first begins to collect relevant in accordance to the study under discussion. Once a substantial amount of data in the form of previously conducted similar studies, the researcher tries to understand the concepts and looks for patterns that could provide explanation to our identified research problem.
Descriptive research involves gathering data that describe events and then organizes, tabulates, depicts, and describes the data collection (Glass & Hopkins, 1984). It often uses visual aids such as graphs and charts to aid the reader in understanding the data distribution and therefore offered better
It provides an understanding of the problem, help to develop ideas for supporting quantitative research (Snapsurveys, 2016). I believe that qualitative research brings opinions or hypotheses and goes deeper into the issues or problems. There are many techniques used to collect the data like focus groups, conducting interviews and observations. I think the sample size here is small and the sampling is selected to fulfill the subject of study. For example, my friend is studying the role of heritage in attracting foreigners to Oman.
This method recognises the hypothetical and variable elements in order to ensure that reliable and appropriate information is gathered for the study. Moreover, descriptive research design focuses on the use of the statistical or numerical method in order to analyse the information gathered. The answers to the research questions such as where, when, how, what, and others that are associated with the research problem is achieved with the help of this research design. Furthermore, descriptive is the research design that assists in gathering a wide range of information in order to analyse the research aim and objective in depth. This is the most effective research design that contributes in converting the textual information into the statistical format.
This paper will basically describe two general approaches to gathering research. Those approaches are qualitative and quantitative. The qualitative approach to research is focusing and understanding something from a closer perspective. The quantitative approach tends be seen in mannerism from a larger number of individuals who use survey methods. This paper will also reflect the difference between quantitative and qualitative research methods, as well as compare them.
Research approach can be categorized into quantitative and qualitative research (Yates, 2004; Creswell, 2009). For this study, both quantitative and qualitative approaches were adopted. The adoption of each of the approaches in any research process come along with their limitations; therefore biases inherent in any of the methods could nullify or neutralize the biases of other methods (Hurmerinta – Peltomaki & Nummela, 2006). Usually, quantitative research conducts a deductive approach to the relationship between theory and research which focus on testing of theory (Bryman & Bell, 2011; Yin, 2008). Conversely, qualitative research emphasizes the words rather than quantification with data.
Additionally, both quantitative and qualitative researchers use techniques to verify their data. Quantitative investigators incorporate numerous control procedures and random sampling techniques to maximize internal and external validity. Respectively, qualitative researchers use an array of methods for assessing the auditability or credibility of qualitative research (Tuli 2010; Lincoln & Guba 1985). Lastly, Onwuegbuzie and Leech (2005) also note how both type of inquirers attempt to explain complex relationships that exist in the social science
4. Methodology: 4.1. Qualitative Research methodology: We will be using the Qualitative research methodology for collecting and analysing the data for this project report. Qualitative research can be defined as a broad base methodological approach, one that can encompass many research methods. Qualitative methods help examine not just “what”,” where”,” when”, or even "who" but also the “why” and “how” of decision making.