Positivism Vs Phenomenology

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This section discussed the methodology of this research paper which is outlined based on the standard mechanical structure for methodology. The reasoning and justification for the selection of the structure are given emphasis in this section. The researcher purposely sought that this section is logically presented to give ease on readers' in viewing the content.
According to Bem (2008; 1), a methodology is vital for any institution of education because "an unreliable method produces unreliable results" which resulted in unreliable findings and its interpretations. Kothari (2004) stated that researchers also need to structure the methodology for the underlying problem as the said problem may differ from another problem. This methodology section
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Interviews using researcher-constructed questionnaires with motorcycle dealers and business entrepreneurs to know the situation of sales, basic marketing strategies, and some recent comments and personal thoughts about the development trend of the future market which could be valuable for further strategies.
Positivism versus Phenomenology Positivism is a position that upholds that the objective of knowledge is basically to describe our experience with particular phenomena. Accordingly, the objective of science is mere to focus based on observation and measurement. Positivists believe that knowledge which is beyond what can be seen and measured is impossible. Positivist viewed science as the way to know the truth and to discover the world with the assumption of being able to predict, understand and control it. (Trochim, 2006).
Boyd (2016) cited that phenomenology is a field of interest is the persons' experiences of another people. It usually encompasses in-depth interviews with the subject and researchers may sometimes conduct an interview with the same subject for several instances to obtain a full and complete picture of the individuals' experience with the specified
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Observation and experience are categorically referred to as inductively while the arguments on the ground of rules, law or accepted principles are considered as deductively. The inductive approach is sometimes called as bottom up, the conclusion is likely to premise-based and involves a certain degree of uncertainty while the deductive approach is called as top-down which the conclusion follows logically from available facts or premises (Burney,
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