The aim of ads is to engage us in their structure of meaning" (1997:31). One of the strengths of her book is that she identifies the structure of advertisements and how it affects people in society. People generally found her work insightful as she "drew on current semi-logical methods. The kind of cultural Marxist and structuralism which she applied has greatly influenced and persisted in other recent work" (Sinclair, 2012:6). Besides Decoding Advertisements: Ideology and Meaning in Advertising (1978) other notable works of hers where she analyses aspects of film and media include Consuming Passions: The Dynamics of Popular Culture (1988) and Deadline at Dawn: Film Writings
The deployment of Marxian analysis in the study will help the researcher to understand the filmic text in an elaborate form, as the films of TV Chandran has a strong undertone of Marxian concepts like ‘ false consciousness’ ‘ persistence of alienation’ and ‘ cultural hegemony’. This approach also will help the researcher better understand about concept of alienation by studying the subtle domination of the ruling class, and existing class struggles in the society. This blended approach, synergizing media analysis technique semiology with psychoanalysis and Marxian analysis can give a comprehensive understanding on the signification of concept of alienation by studying the psychological and sociological trauma of the marginalized sections in Indian
Film is a powerful tool for social change, from serving as social commentary to creating tangible revolution. Each society has its own set of problems and histories, making way for unique and distinct nuances to come through in the films it produces. This is notably depicted in the films Orlando by American director Sally Potter and The Beauty Inside by South Korean director Baik, which both use the storytelling trope of the protagonist waking up in a different body yet engage with the content differently to reflect their respective societal problems. Potter and Baik also employ filmmaking tools, such as staging, costume, editing, and dialogue, to further emphasize their arguments. Although both films utilize a similar trope to indicate that
Ideology The movie that I have chosen to analyze is the 2004 film Crash. This film emphasizes the intertwining cultures of today 's society and the conflicts faced from class, culture, stereotypes and racism. The explicit content of this film is to teach the audience that one person 's choices has an impact on another person or multiple people and to persuade the audience that we as a society need to change how we treat each other. The films overt message does generate social dialogue, however, this film can be interpreted by the audience through their own beliefs and behaviors causing some misinterpretation. In Crash, ideology is screaming that the audience needs to open their eyes to the harsh reality of today 's challenges and make a change.
This essay, primarily offers a concise synopsis of a film, more specifically The Fault in Our Stars, which depicts various themes and elements of the above-mentioned philosophy. Furthermore, through this synopsis various aspects of the narrative is identified as relevant to further discussions. Subsequent is to this is a critical engagement with the salient features of existentialism in reference to the above-mentioned novel as well as the film adaptation. Consequently, this leads to an analysis of the film, which illustrates the extent to which it reflects the existentialist pursuits of revolt, passion and freedom. Ultimately, a conclusion may be offered that suggests how the narrative of the film relates to the phenomenon of globalization and the current environmental crisis while referencing various texts as well as conclusively suggests an appropriate personal recommendation in relational to the philosophical deficits that are highlighted, which may be imminently applicable.
When an academic work establishes the use of the cultural analysis approach, we obtain as a result that the concept of "cultural interactions" entails the idea of negotiation, tensions and competing forces that pursue the establishment of a common pattern of exchanges in a specific society. At the same time, this common pattern of exchanges that is in constant tension, which is dynamic, shapes the identity of individuals, and from that identity they react, make decisions and construct their vision of the world. But how many tensions can an individual tolerate? What impact do these tensions have on the construction of 'social normality '? This essay will explore these issues through the film Carmín Tropical by Rigoberto Perezcano, a film made with a format similar to a documentary that tells the story of Mabel, a muxe from the state of Oaxaca who returns to her hometown to deal with the murder of her friend Daniela, another muxe.
For example, Televisions would deceive people visually through the use of camera angles and other means. With that, audiences would act according to the pictures being shown, thus would influence their ideologies and norms (Lippmann, 1922, Pg.45). The idea of agenda-setting is to strongly influence the community in what they should think about from the media reporter 's’ point of view by focusing on certain areas of the complete story, while the theory of framing involves the highlight as well as selection of certain elements of real events within a particular angle in which the media thinks is important to them and to place them within a range of meaning. Despite the common relationship
More specifically it highlights how the lives of the youth or next generation may change based on those outcomes. It’s also important to note that both films not only take set in different eras, but were also filmed in different time periods which will affect the overall message of the interpersonal relationships amongst the youth. The directors, Jiang Wen and Ko Nakahira, the importance of these era within the film and outside. Thus, allowing the audience to get a visual representation, the cinematic elements, of the role eras played. Through an in depth of analysis of both films, one will be able to better understand how a revolution is a breeding ground for high emotions amongst the youth
This can be done particularly through the narratives – narratives, which in the motion picture acquire variety of new tools as visual and audial techniques – that materialize the existential ideas of the human condition in the context of the “real” life and viewers own experiences, delivering much more detail to the story through the use of sound tracks, light and shadow, angle or depth of photography. The very figure of an actor – present on the screen as a real flesh and blood person – “familiarizes” the narrative, while the acting style itself gives viewers socially conditioned hints as to what attitude and moods the portrayed character embodies in relation to the existential experience. Coming back to the personal level of the cinematography, it seems that the meaning in the movie picture is conditioned by both the production team and the audience. For the filmmakers, it is apparent that the way they construct the film is done accordingly to the recounts of their own experience and observation of events from their lives; the film itself then, becomes somewhat of a reproduction of the human condition, and therefore, it emphasizes, selects and designates values and resentment known to the viewers as social beings. Consequently, the contingency of the existential experience
Richard Paul also stated that critical thinking is thinking about your thinking, while you’re thinking, in order to make your thinking better. For example, the rhetoric theory is important in communication in order to find "the available means of persuasion”. The means of persuasion is Logos (the nature of massage presented by the sources), Ethos (the nature of the source) and Pathos (the emotion of the audience) that makes a person can persuade the audience to accept their idea or do what they want. For example, based on research conducted by James C. Mccroskey and Virginia P. Richmond from West Virginia University about Human Communication Theory and Research: Traditions and Models. The study of human communication today is more diverse and rhetorical and relational traditions are alive and well.