Postmodernism In Graphic Design

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1 INTRODUCTION Postmodernism is a complex term and set of ideas which has emerged as an area of study since the mid 1980s (Hassan 1981:30-37). Postmodernism is a concept that appears in a wide variety of disciplines including art, architecture, film, literature, fashion, and technology (Hassan 1981:30-37). Therefore, Postmodernism is best understood by outlining the modernist philosophy it replaced, the avant-garde who were active from the 1860s to the 1950s (Lizardo & Strand 2009:36-70). Therefore, from research one can justify that the different artists in the modern era were focused on essential, forward thinking approaches, concepts of technological positivity, and grand narratives of Western authority and progress. The article Re-learning…show more content…
Initially, many designers thought it was just undisciplined and self-indulgence. A collection of styles, with no unique ideals or formal vocabularies. In saying that, graphic design establishes a language with undefined grammar and an endlessly expanding vocabulary with the vague nature of its procedures meaning that it can only be studied not learnt. Yet, the final epochs of the 20th century experienced a strong pluralisation and fragmentation in graphic design. Thus, the ground-breaking rebirth of digital technology caused an entire history of styles and…show more content…
They were made in the months after her death in 1962, Warhol who was fascinated by both the celebrity and by death; this caused the various interests. The colour contrasted against the monochrome that withers out to the right is reminiscent of life and death, while the recurrence of images resonates her universal existence in the media (The Art Story Foundation c.2017). Therefore, this piece of work can be regarded as postmodern by its explicit reference to popular culture which tests the modernist aesthetic, it’s repetitive element is a tribute to mass production, and its ironic play on the concept of realism challenges the influence of the artist (Lizardo & Strand 2009:36-70). The use of a diptych format, which was common in Christian altarpieces in the Renaissance era, draws attention to the American worship of both celebrities and images (The Art Story Foundation c.2017). Thus, all of these translate into an artwork that challenges traditional boundaries between high and low art and makes a statement about the importance of consumerism in the 1960s ((Lizardo & Strand

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