Mid-way along the spectrum lie transaction-based crimes such as fraud, trafficking in child pornography, digital piracy, money laundering, and counterfeiting. These are specific crimes with specific victims, but the criminal hides in the relative anonymity provided by the Internet. Another part of this type of crime involves individuals within corporations or government bureaucracy’s deliberately altering data for either profit or political objectives. At the other end of the spectrum are those crimes that involve attempts to disrupt the actual workings of the Internet. These range from spam, hacking, and denial of service attacks against specific sites to acts of cyber terrorism—that is, the use of the Internet to cause public disturbances and even death.
The plan intends to help the company introduce their brands to the people that it is not only a brand which aims profit but also a brand that seeks to help. Somehow application of plan also involves changing the face of the product and making it more marketable within the market where it operates. Another vital reason why a company is more enthusiastic to adopt a plan it can that it can improve its financial performance and may create a profitable outcome from this venture. However, the marketing plan can also be because of applying a new technology that would make the operations of the business more effective and efficient. The said plan includes the following
The more customers they gain, the more profit them able to get. However, Maxis have to analyze their target market because some customer able to bring more profitable for the company. Therefore, Maxis should identify and notice which customer that they want to targeted. Measure: Customer Survey Customer satisfaction surveys are playing an important role in measures. Customer surveys are the most effective way to gain customer feedback and increasing customer loyalty.
This strategy is effective especially for customer who easily affected by price shift. To achieve better performance by focused in customer loyalty, Unilever can use differentiation strategy. For example Unilever can add some additional features to comfort the consumer especially on durable goods product or other unique things that is difficult to imitate by the competitor. The next strategy that I recommend is integrated position strategy. By this strategy Unilever have to think how to survive with the environment that control the company,so it’s mean that the company didn’t control the environment but the environment itself.
The competition between businesses will ensure better quality of their goods and service they provide. Competition is well known for providing great productivity which leaders to a growth in the economy. Not only can competition improve the quality of work, it can also improve innovation. Innovation is an important quality to have in a company because it aids in keeping products and services fresh. “Economic Influence on Marketing” claims, “To keep current, your business has to adapt to changes in the industry and must always keep its eye out for innovative, cutting-edge technology and product improvements” (Bradley).
The identification of SWOT is important because they can inform later steps in planning to achieve the objective. SWOT analysis is a tool to analyze the internal and the external factors that is stands for strengths and weaknesses, opportunities and threats. Firstly, strengths describe the core competencies of a business, strategic factors that may make a certain extend more likely to succeed where the commerce may have positive points over other comparable businesses. For instance, Cravia has harmony and chemistry between workers, people and groups. This agreement makes a difference in encouraging the work and assignments.
Hackers can offensive in so many ways, here is some of the most popular ways they can menace the safety of your site, and your business: Injection attacks means that the hackers have allowed to gain unauthorized accesses to private data such as credit card number or other financial data. Another type of hacking attack is cross site scripting attack and known as an XSS attack, which that means that when application, URL “get request”. Or file packet is sent to the web browser windows and bypassing the effectiveness process. Once an XSS script is triggered, it is deceitful property makes users trust that the compromised page of specific website is statutory. Furthermore, there are three types of hackers, Viruses, Worm and Trojan house.
This in turn would assist the organisations to comprehend the requirements of the customers’ expectations from the organisations. Therefore, it can also be stated that mass media helps in developing an excellent communication with the customers. According to La Rocca et al. (2015:170) stated that by communicating well with the customers assist the organisations to understand the expectation of their customers. The proper means of communication enable the companies to enhance their sales level thereby increasing the profit margin as well.
Superior quality and innovation are important to achieving superior customer responsiveness. The ability to satisfy the needs of your customers will allow for your company to stay ahead of your rivals. Customers will be more likely to choose a company if they feel like their voice or opinion is being heard. Another part of this building block is the customer response time. Customers want their products quickly, so ability to deliver the product or service at a quicker rate is important.
Consumer trust is influenced by many factors - customer satisfaction based on their previous experiences of service delivery, the handling or resolution of complaints, the experiences of others amongst many others. All that said, what is the benefit of building trust with your customers? You can charge higher prices than your competitors but your customers will still buy from you because they trust in your company and services you offer. That little attentiveness or the extra mile that you go for them frees you from the need to have competitive pricing. That’s how powerful customer trust is.