Poverty In South Africa Case Study

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Question 2
Issue of Poverty
The issue of poverty is huge all around the world. Poverty sometimes happens because of a high rate of unemployment often even certain illnesses. Almost half the world over 3 billion people live on less than R32.77 a day. Over one billion children live in poverty all over the world. 640 million live without suitable housing, 400 million have no access to safe water, 270 million have no access to health services.
A report said due to South Africa's “slightly progressive” tax system and “highly progressive” and well government spending, around 3.6 million people have been lifted out of poverty, halving the number of South Africans living on less than R16.35 a day. Grants, free basic services and taxes favouring the
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There is an obvious sign of new entrants into the South African fast food market. Burger King opened doors in South Africa in 2013. Domino’s Pizza came along in 2014. Pizza Hut came shortly after. Starbucks now has a local presence, Krispy Kreme doughnuts stores are popping up all around the country, local chain Roco Mamas has opened 16 stores in the past year, and Dunkin Donuts has recently announced an aggressive entrance into the South African market.
For example KFC has introduced its Ka-Ching menu which offers food for under R10.00, R15.00 or R20.00, making the product more affordable and available to a wider range of consumers.
Yum! Brands Inc maintained the leading position in fast food industry in 2015, with a 23% value share. The company’s value share is driven by its KFC brand and the popularity of chicken fast food in South Africa. KFC has the strongest heritage in South Africa’s fast food market. When it comes to fast food KFC is by some margin the most prolific brand in the country, with 771 stores spread country wide.
SWOT analysis on KFC
• Global- 2nd largest restaurant chain with more than 18,000 outlets in 120

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