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PR2 Visual Culture Assignment Campaign

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PR2 Visual Culture assignment The piece of graphic design I have chosen is advertisement campaign to prevent smoking by Miles Calcraft Briginshaw Duffy. The reason I have chosen this piece of design is because it relates to my life. 1. The piece was developed at Miles Calcraft Briginshaw Duffy by creative director Paul Briginshaw and Malcolm Duffy with agency producer Russell Taylor and photographer Nick Georghiou (Macleod, 2007). The title of this piece is “Hooked” .The function of this piece was to promote the dangers of being "hooked" on cigarettes. The posters were made quite graphic to deter people from smoking, and were banned in areas near school or where they could be seen by children. The poster ads were not placed near schools and the …show more content…

The composition of the hooked poster shows people being pulled by a hook, and obviously shown in distress and pain. The subject is centered in the middle of the poster, which puts the main focus on them, and as they are placed up against a blank white background, the hook pulling can be clearly seen without any distractions to the viewer’s eye. The style used for this piece was photography, with text overlaying it to describe what the meaning was. The subject matter of the poster was to get people to stop smoking, and to find help about it. Timed to coincide with New Year resolutions, the campaign encourages readers and viewers to “Get unhooked”, call 0800 169 0 169 or visit getunhooked.co.uk.(Macleod, 2007). The text was added to the piece for viewers to understand the context of the piece, otherwise it would be quite vague. “The average smoker needs over five thousand cigarettes a year. Get unhooked,” the posters read (Reuters staff, 2007). The models used for the posters are all dressed as ordinary people which I think is important as it would resonate with the general public more so than if a celebrity was to be used. There is also a high contrast between light and darks in the image which I think makes

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