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Pran RFL Case Study

1286 Words6 Pages

Pran RFL is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at their several factories into hygienically packed food and drinks products. The brand PRAN has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products.
RFL started its journey with cast iron (CI) products in 1980. The initial main objective was to ensure pure water and affordable irrigation instruments for improving rural life. Today the company has its wide ranges of CI products like pumps, tube wells, bearings, gas stoves etc and has achieved …show more content…

PRAN intend to expand their presence to every corner of the world and strive to make Pran-RFL a truly international brand to be recognized globally. Pran-RFL started its operation as a processors fruit and vegetable in Bangladesh. Over the years, the company has not only grown in stature but also contributed significantly to the overall socioeconomic development of the country. Pran-RFL is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 94 countries of the world where Pran-RFL products are regularly being exported. All the Pran-RFL products are produced as per international standards maintaining highest level of quality at every stage of its production process.
Pran-Rfl Group is one of the fastest growing corporate houses in the country. It has got quit good number of subsidiary enterprises, which …show more content…

Recruitment and selection is an important part of the human resource management. Pran-RFL group of companies is one of the leading business institutes in Bangladesh. Pran-RFL group provides with good quality products conforming to local tastes, health and hygienic standards which are of affordable price and within the reach of target consumers. Its strategic strengths include strong recognition of brands, highly skilled work force and diversified business mix.
Human Resource Department in PRAN- RFL Group
An organization success depends on its human resources. No matter how much an organization invests on other assets, if its human resource does not have the competence then the organization will be unsuccessful. Even when deciding on which fixed assets to invest, any organization goes through many industries. Therefore, when it comes to human resource it has to be even more careful. Pran-RFL group also consider their employees as their best asset. They have their own human resource department with a strong management system. They give values to their employees’ creativity and innovation to get best output in

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