Predictability is represented by how well we know McDonalds and we always know what to expect, where the menu is and what’s on the menu. This makes it very convenient for consumers. This in return controls consumers into doing what McDonalds wants them to do such as cleaning up after our meal. Replacement of human technology with non-human technology can be found through the computers and the way we order our meals. Finally the consequences of this matter are that we no longer rely on interactions with other people and actually communicating with one another.
McDonaldization has not only impacted fast-food restaurants, it has had an enormous impact on the economy and major businesses and companies. Companies are able to efficiently manufacture great amounts of the same, identical product for consumers. Although many of these developments have made tasks effortless and life easier, there are downfalls to McDonaldization despite all the positives. Because life gets easier due to advancements, people in society get lazy. This laziness in society has direct correlation to the obesity rate rising in the United States.
They also stated that most grocery stores charge the supplier a fee if their product is put in the shelf but not in trader joe which means lower price (3). They basically said that they keep their price lower than any other stores including their organic foods. Their vision emphasizes in great food with great price. There is another store that is similar to Trader Joe’s Market which is Whole Food Market, they also emphasize the same concept but to my experience, some of their products are overpriced compared to Trader Joe. As they put emphasis on great food, they say their products does not contain artificial flavors, no preservatives, no genetically modified ingredients or MSG.
“The strict rules at fast-food restaurants help to create food that always tastes the same. They help workers fill orders quickly.” (McJobs by Eric Schlosser and Charles Wilson) This supports my claim because it shows how fast food is inexpensive and consistent. This means that people that don’t have the money to go to the grocery store every week can put food on the table for their families that always tastes the same. Finally, the following quote shows that the fast food industry provides jobs for uneducated people. “When all the knowledge is built into the operating system and the machines in the kitchen, a restaurant no longer needs skilled workers.” (McJobs by Eric Schlosser and Charles Wilson) This supports my claim because it shows how the fast food industry provides jobs for uneducated people.
Predictability Mcdonald’s and Burger King both prepare all food using set formulas such big mac meal or Big King. Even there are two different brands, the uniformity is the same. We can observe that the weight of the hamburger is the same and we on each burger they have the calories and fat content. Control is important because they can control the food and have good
Hofstede could have considered about organisational culture. McDonalds is the representative example of organisation with an aim of maintaining similar level of quality, consumer service, value, food taste, and cleanliness. The main strengths of McDonalds rely on the fast services along with the taste of the food. These aspects have demonstrated the profitable elements in the western market. Asians, on the other hand, were not used to have lunch or dinner in certain minutes due to which McDonalds was required to consider its strategy for attracting consumers and for generating its profit levels (Saunders, et al., 2010).
There is no need to anything about it (GREGORY, 2015) Reason behind threat of substitutes or substitution being a strong threat • High substitute availability (strong force) There are many substitutes to McDonald’s products, such as products from artisanal food producers and local bakeries. Consumers can also cook their food at home. • Low switching costs (strong force) It is also easy to shift from McDonald’s to these substitutes (low switching costs). • High performance-to-cost ratio (strong force) These substitutes are competitive in terms of quality and consumer satisfaction. In order to face this threat McDonalds should do product quality improvement.
Most popular products of any globalized corporation that are well known in a dominant culture an be easily diffused to another culture (Ritzer 2004: 16). The list goes on and on but the last point I would like to mention that is seen as an advantage of McDonaldization is that people are more likely to be treated similarly, regardless of sex, race, ethnicity, religion or any “label” that is seen today as a discriminating tool that we use among one another to favor with one race rather than the other (Ritzer 2004: 16).
As their food quality is worth the price paid they can easily satisfy the target market. To get the worth of quality and to get maximum profits they implement this pricing strategy. Dominos introduces new entrants to the market with lowered prices, but not to a greater extent. This happens because Dominos’ quality food products are not home-produced and they are imported from different countries keeping in view the best
We also decide how much time we are willing to invest on said item. Culvers makes burgers fresh and made to order, and also all prices are listed. Sadly, you can’t please everyone. In closing I have to say that Culvers does follow its mission statement on a quality side, but when it comes to other aspects of the business, they could use some work to help fulfil that
Some of their secondary components include site selection, and hiring. Chipotle 's chief components of its strategy are to have customers customize their own orders quickly, use high quality ingredients, and have nice employees. Chipotle and Moe 's are very similar and do pretty much have all the same techniques, so their differences are very minute. Some of those differences between Chipotle and Moe 's are that Chipotle does not sell desert or give out chips and salsa with every meal, where Moes ' Southwest Grill doe. Also, Moe 's Southwest Grill also has 6 options for meals whereas Chipotle only has 4
There are Booths or tables available to all customers dining in. The restaurant is active and busy most of the day, but the food will always be served right away. The restaurant is very clean and always smells like fresh-cut flowers, it never disappoints when it comes to a well-kept restaurant. According to Houston Chronicle, “Chick-fil-A was voted America’s No. 1
Depending on what fair you attend, food quality varies from food stand to food stand. Food is one of the essential components that keeps people coming back to the fair. No matter how old someone is, they are never too old to enjoy delicious fair food from the Iowa State Fair. It was costly, but I did try food from almost every other food stand. However, it didn’t matter what food stand I went to, each and every one possessed its own version of heaven on a plate.