ipl-logo

Preferable Market Strategy: Sunfeast Biscuits '

819 Words4 Pages

Preferable Market Strategy

Marketing strategy of ITC foods combines the segmentation, targeting and positioning and marketing mix 4Ps (Product, Price, Place, and Promotion).
1) Segmentation, Targeting and Positioning
i) Tagline/ Slogan- Escape into dark fantasy, Spread the smile ii) USP - Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits iii) Segment-Quality conscious children and adults iv) Target Group -Youth from middle and upper class people
v) Positioning - It’s a luxurious mix of aromatic cocoa and vanilla

2) Marketing Mix
i) Affirming the Product
ITC’s product innovation has introduced two new flavors Orange Marie and Butterscotch Cream Biscuits after 12 months of product research and development and extensive sampling across 14,000 consumers across all POP, first time in the Indian market. The entire range of "Sunfeast Biscuits" is packed in vibrant colours, distinctive graphics and fonts identifying sub categories at the same time maintaining a consistent look of the umbrella brand "Sunfeast". ii) Affordable Pricing
"Sunfeast Biscuits" - Initial Offerings
Sunfeast Glucose Biscuits- The natural goodness of Wheat and is available in 100 gms, 75 gms and 19 gms priced at Rs 4/-, Rs 3/- and Re 1/- respectively targeting children between the age group 4-14 years and their mothers.
Sunfeast Orange Marie - A very differential offering is available in 200 gms, priced at Rs 13/- and Sunfeast Marie Light- Light & Crispy, available in 200 gms

Show More
Related

  • Marketing Strategies For Chick-Fil-A

    132 Words  | 1 Pages

    One professional item in my portfolio would be my marketing plan I did for Chick-fil-A. Throughout this plan I was needed to collect a historical background of the company. Collect consumer analysis by providing demographic, geographic, and psychographic profiles. I also did my research by providing a competitive analysis for Chick-fil-A. I also had the opportunity to interview one of the managers at the Chick-fil-A about how this divine franchise works and what their goals are for their customers. I learned all about strategies that goes into a company such as product, price, distribution, promotional, and financial strategies. I learned the promotional opportunities that Chick-fil-A provides their customers through the social media platform.

    Read More

  • Marketing Case Study: Haagen Dazs, And I-Star

    2688 Words  | 11 Pages

    Question I took a trip of I-Star which is a departmental store. It comprises of different sections which includes eatables, beverages and cosmetics. Its way of marketing is very attractive. Different sections are highlighted through relevant posters and background pictures. All sections in this departmental store are designed in way that they attract every new comer to it but cosmetics section is designed in a way that it is prominent and visible from every side.

    Read More

  • Marketing Strategy: Trader Joe's Business Strategy

    1120 Words  | 5 Pages

    For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

    Read More

  • Kellogg's Target Audience Analysis

    2943 Words  | 12 Pages

    Background of Kellogg’s Founded in 1906 by W.K. Kellogg as the “Battle Creek Toasted Corn Flake Company”, where the Irish families favourite Kellogg’s Corn Flakes were created. In 1915 Kellogg’s were the first cereal company to introduce a high fibre cereal into the market this was of course Kellogg’s Bran Flakes, Creating All Bran the following year. Kellogg’s first arrived in Ireland in 1922 and their products were sold in supermarkets across the country. The following year they became the first company in the food industry to hire a dietician. Decade’s later Kellogg’s introduced a range of new products to “delight Ireland’s shoppers” these products included one of the nation’s favourites “Crunchy Nut Cornflakes”.

    Read More

  • Porter's Five Forces Analysis Of Cadbury

    2096 Words  | 9 Pages

    These potential competitors represents the barriers to entry for instance, the requirement of a high venture, the processes set by the management and also a brand which is well-known by the public to reduce the intimidation set by potential competitors which are due to enter the market sooner or later. Seeing that chocolate is famous world-wide, the possibility for new companies to penetrate the market with new chocolate recipes that are able to capture the consumers’ hearts regardless of

    Read More

  • Strategic Analysis Of Pepsi (Pakistan

    6570 Words  | 27 Pages

    PEPSICO (Pakistan) Business Policy Final Term Project Submitted to: Professor Fareedy Date: 29/06/2015 Submitted by: Zain Anjum 13P01410 MBA II SEC A LAHORE SCHOOL OF ECONOMICS ACKNOWLEDGEMENT Thanks to my respected professors, parents and friends who always supported me throughout tough times.

    Read More

  • Pillsbury Cookie Case Study Summary

    1885 Words  | 8 Pages

    With this in mind, some responses led to key findings that were extracted from the research: Findings Interpretation Inferences Emotional attachment of family with the cookies Baking spreads happiness among the family Baking experience needs to be linked with Pillsbury brand Branded and Lapsed users have alternative issues with product Lapsed users had quality concerns and poor perception about attributes of product Current branding and advertising wasn’t communicating the core competencies of the brand Moms looking for practical solution to please kids Pleasing kids and practicality integral for mothers Right product with right values need to be communicated in their advertisements HYPOTHESIS Attributes Relation to consumer Implication Quality and Nourishment The more the better Currently company wasn’t communicating these 2 attributes Multiple uses of cookies The higher the better If company can find ways to increase methods of baking cookies it can increase sales considerably Convenience of usage The greater the better It is the existing core competency and the company should continually remind customer about

    Read More

  • Marketing Case Study: Kellogg's Marketing Research Factors

    747 Words  | 3 Pages

    In order for a business to find out their customers interests and thoughts about their business, they carry out the appropriate marketing research to ensure that the business has 100% customer satisfaction. In relation to Kellogg’s, they have carried out a number of market research, which has ultimately led them to becoming the leading cereal brand. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. This includes 39 brands of cereals as well as different types of cereal bars. Consumers of cereal products perceive Kellogg 's to be a high quality manufacturer.

    Read More

  • Swot Analysis Of Oreo

    2231 Words  | 9 Pages

    Table of Contents C: UsersKiran MCDesktopMarketingProject.docx - _Toc406225013 OREO INTRODUCTION 2 MARKET SHARE AND SIZE 2 SITUATIONAL ANALYSIS 2 PESTEL ANALYSIS 2 OREO SWOT ANALYSIS 3 STP ANALYSIS OF OREO 4 MARKETING MIX OF OREO 4 MARKETING STRATEGY IN BRIEF 4 COMPETITOR ANALYSIS 5 MAJOR COMPETITORS 5 STRENGTHS AND WEAKNESS OF COMPETITORS 5 PRODUCT COMPARISON 6 OREO-

    Read More

  • Mcdonald's Strategy Analysis

    1601 Words  | 7 Pages

    McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.

    Read More

  • Cadbury Marketing Strategy

    835 Words  | 4 Pages

    AMITY UNIVERSITY, AMITY SCHOOL OF BUSINESS, NOIDA, UTTAR PRADESH PROJECT REPORT ON: “MARKETING STRATEGIES OF ‘CADBURY’-MONDELEZ INDIA” SUBMITTED TO: DR.SUPRIYA JHA ASB, AMITY UNIVERSITY, NOIDA, UP SUBMITTED BY: ADITI GUPTA BBA – CO7 A3906413041 SUMMER PROJECT REPORT ASB, AMITY UNIVERSITY, NOIDA, UP OBJECTIVES OF STUDY  To study about the company’s marketing objectives.  To study company’s variety of products.  To overview company’s competitors.  To study its marketing strategies: communication strategy, distribution strategy and pricing strategy.

    Read More

  • Kfc Pricing Strategy

    748 Words  | 3 Pages

    A consumer can buy dishes from the basic menu and go for add-ons which is optional pricing and there are combo offers which comprise a mix of items. KFC has variety of options in each category. For example, in Bucket, there are menus with 8pcs, 12pcs and also 12pcs variety bucket (Hot & Crispy Original Recipe and Chicken Strips). KFC come up with different pricing and bundling strategies for the new launch product which are Vege burger and Vege Wrap such as lunch treat, combo meal and family meal. The superworthy meal enable to attract middle and lower class people to increase overall sales

    Read More

  • Marketing Strategy Of Amul Butter

    3523 Words  | 15 Pages

    Contents Executive Summary 2 Introduction 3 SWOT analysis for “Amul Butter” 5 PEST Analysis 8 Porter’s 5 Force Model for AMUL Butter 9 Market Research through Survey 12 Findings from the survey analysis 16 Positioning Strategy 18 Recommendations 19 References 19   Executive Summary   Introduction Amul as a brand name is familiar to almost every individual in India, Amul is known for its quality products purity and hygiene. It is a Dairy Cooperative of Gujarat, also known as The Gujarat Cooperative milk marketing federation Ltd established in 1946. Gujarat as a state of India is a leader in organizing dairy cooperatives and its success is not only limited in India but acts as a model for rest of the World. For over more than the past

    Read More

  • Reflection On Strategic Marketing

    917 Words  | 4 Pages

    Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

    Read More

  • Strategic Plan Of Pepsi

    4003 Words  | 17 Pages

    Running Head: PEPSI COLA COMPANY 1 PEPSI COLA COMPANY 16 Strategic Plan of Pepsi Cola Company Jacqueline C. Tuncap American Military University BUSN 620: Strategic Management September 25, 2016 Executive summary This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. The company is known as one of the top competitors in the market. We will go through and try to understand the separate areas within the company that collectively work together towards creating a successful company.

    Read More

More about Preferable Market Strategy: Sunfeast Biscuits '

Open Document