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Sony Operational Budget

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Prepare Operational budgets
FNSACC402
Assessment 2 – Project
Name: Thi Ngoc Anh Nguyen
Student ID: S71565
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Konan Minato, Tokyo, Japan. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 116th on the 2015 list of Fortune Global 500.Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its four operating segments – electronics (including video games, network services and medical business), motion …show more content…

What financial information does the report offer? Describe the contents of the report and explain what it tells you about the business’s activities-successes and non-successes-during the year.
The annual report for Sony Corporation includes financial information such as results achieved income and expenditure, sales, dividends paid, shareholders' equity for the year. A brief summary and comparison of income, expenditure, sales, and dividends paid shareholders' equity this year compared with previous years.
The contents of the Sony Corporation annual report includes:
- Letter to Stakeholders: A message from Kazuo Hirai, President and CEO
- Special Feature: Sony mobile
- Special Feature: Corporate social responsibility (CSR) at Sony
- Business highlights
- Sony products, services and content
- CSR highlights
- Financial section
- Stock …show more content…

→The organisation shows a profit.

5. What sorts of recommendations are made and what suggestions are made regarding business activities for the upcoming year?
There are sorts of recommendations:
- Sony has absolutely no any hit product since the first product ‘PlayStation’.
- The brands Sony attached to products such as televisions, cameras, mobiles, audios and etc. increasingly lacklustre and gradually go down.
- SONY Corporation is engaged in many business areas and faces competitors in these varied fields. SONY also compete against Canon, Nikon, Olympus, Samsung, LG in photographic business as well as Apple, Samsung, LG, HTC, Nokia etc. in mobile business. SONY still faces strong opposition from Microsoft in the gaming business.
There are suggestions made regarding business activities for the upcoming year:
- User Interface & design
- Localization of product design and interface
- Focus on diversified, local content
- Enhancing the R&D (Research and Development) organization

Compare the annual report for 2012 and the annual report for 2013 shows the projections from the annual report for 2012 were accurate. The recommended/improvements made were

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