Prescription Drug Advertising

Advertisement of Prescription Drugs Thousands of people today rely on the use of prescription drugs to relieve anything from the severe pain of a car accident or something as little as a cough. Many people today see advertisements of prescription drugs that urges them to go to their physician to see if these drugs could perhaps relieve some of their symptoms. Yet, when doctors try to start them off on drugs that are over-the-counter or even cheaper, patients demand the harder drug they had seen advertised. The article, “Should prescription drugs be advertised directly to consumers?” mentions the pros and cons of the advertisement of drugs that can only be legally prescribed to patients by doctors.

Prescription drug (RX drug) advertising (ads) on television, newspapers, and magazines should be banned in the United States. Due to many reasons, including the economic and physical stress it sets on consumers who rely on prescription medications everyday.

To begin with, “It’s a life or death issue. We are losing six people a day from just prescription drug abuse”. (James Mcdonough) reason that we are losing six people a day is because of the prescription drug ads that are on tv. Another thing is that people who see the drug ads feel the need to call for an appointment for their doctors to have them prescribe them a medicine that they want. Some of the people that see the drug ads on tv are thinking that it is ok to ask their doctors for prescriptions which is weakening their relationships between each of them and then once they were asked for the prescription the doctor felt pressured to prescribe the drug even though they knew it would increase the cost of the drug and they knew that the patient just wanted it to have the drug because they want they do.

Almost 17% of the adult population in the United States smoke cigarettes. Smokers are more likely to develop heart disease, stroke, lung cancer or blindness. Cigarettes smoking is the leading preventable cause of death in the United States, so there are ranges of advertisements showing the harmful effects of cigarettes, and always telling people to do not smoke it, either by images, statistics or phrases. Among all advertisements that shocks, there is one in particular that it was not necessary a single word on it to do that. This ad is a colorful one that was created by the Roy Castle which is a lung cancer foundation, and was released on December 2007 on magazines and newspapers in the United Kingdom.

Or even how one could harm those around them when smoking one of those killers. An ad you say? More like a scummy bastard. Getting you to feel bad and low about yourself just to get you to buy a worthless product; they’ll do anything I tell you.

Drug abuse advertisements on television hold an immense potential to alter societal and cultural beliefs pertaining to drug use. These beliefs affect multiple groups of people, ranging from impressionable teens to, arguably, the group these beliefs most negatively affect: people who suffer from drug addictions. Advertisements, possibly the most prominent form of rhetorical argument, articulate their points via words and pictures in order to propose a specific change or idea to entice the target audience watching at home, and this power to persuade viewers greatly affects their view on drug use, coaxing them to view it as a moral issue. However, many in the medical field assert that drug addiction is, in fact, a mental illness, and that drug

It gives out limited information about the products which leads to people having the wrong views of it. The prescription of drugs have different side effects on everyone and sometimes it doesn’t have any at all (Kramer, 2003). These advertisements

N., & Brandt, A. M. (2006). “The Doctors’ Choice Is America’s Choice”: The Physician in US Cigarette Advertisements, 1930–1953. (American Journal of Public Health. February 1, 2006).

Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

Coca-Cola needs no introduction so does Apple or Toyota or even McDonalds. These are popular brands that we know and love. But how did they get to be so popular even after generations have changed? The simple answer is advertising; something that all these companies have been doing since their inception. Coca-Cola is always reminding us of how refreshing their products are with catchy tunes that you sing to all year round before they drop another catchy tune that will also last another year. Apple has these witty advertisements that make it look like the best option for smart people. It makes you feel trendy and smart at the same time. It also sells uniqueness in its brand. These companies that are popular worldwide captivate their market and

The marketing advertisement use testimonials as a claim that the product really works, when a person would have been fine without it.

Nowadays it seems like legal drugs are more expensive than illegal ones. This dilemma occurs because the pharmaceutical industry affects the economy significantly. Although the United States is a mixed market economy, there are instances where the economy seems like a free market economy. A free market economy allows companies to determine the prices of goods free from government intervention. The pharmaceutical industry, despite several regulations set by the food and drug administration, is a free market economy. Meaning, the pharmaceutical sector lacks government regulation and has control over the prices of specialty drugs desperately needed by the public. Therefore, the pharmaceutical industry being a free market negatively affects the

The effervescent tablets come in different flavors and give an extra dose of vitamin C which can appeal to many other people who do not like to take pills. Airborne has done a good job at making sure the commercials are reaching their target market and making them personal and relatable for every watcher. By showing consumers examples of how it feels when our immune systems are low, and we are feeling drained. Whether we are at home, at work, on vacation, or even on an airplane the commercials relate to our busy lifestyles. There was a lawsuit in 2008, against Airborne for providing false advertising.

The visual image of a family together with significant daring fonts on the advert swiftly draws the attention of the reader, thereby exposing what the advert is all about-family health. Accordingly, word choice used in the advert shows that Doctor Express is a resolve to common family health concerns like influenza, cold, cough, fever and other common diseases. Sense of urgency is fabricated by the use of exclamation marks in the headings: “Flu shots available!’’ and “keep the whole family healthy!’’. Moreover, urgency implies that the reader could possibly lose the opportunity to keep the family healthy providing that one does not act

"We discovered that these students frame stimulant use as both physically harmless and morally acceptable," (Devon Frye, Additude Magazine). The primary way FDA works to prevent misuse and abuse is through educating patients, caregivers, and healthcare professionals. This often occurs through the information FDA provides to each of these groups, such as in drug labels, medication guides, and alerts. The FDA is trying to inform people of the risks and hazards, but there are still people who either don’t pay attention, or are not aware of these things. (Laurie Raymond, M.D., Physician Health