Prescription Drugs: Direct-To-Consumer Advertising

For example the words, “More”, “Doctors”, and “Camels” are not only in a large font size and all caps, but the first letter of each word is in red. This draws the reader to those words, allowing the reader to begin to associate doctors with Camels signature cigarettes. Which, in turn, gets people to trust Camels similarly to how they would trust doctors. At the top left of the advertisement the author uses ethos to describe the type of person who smokes Camel products. “The doctor is a scientist, a diplomat, and a friendly sympathetic human being all in one…”

and then once they were asked for the prescription the doctor felt pressured to prescribe the drug even though they knew it would increase the cost of the drug and they knew that the patient just wanted it to have the drug because they want they do. However, drug ads weaken relationships between you and your health care provider. Prescription ads

The cost of RX drug ads are funded through the actual drug, having the largest impact on patients who actually need and rely on the product. Patients suffer the most through the increase in prices, and are still bombarded by the ads everyday when consuming overpriced products that some need to survive. To add on, RX drug ad companies find ways through advertising to maximize their profit and not focus on the actual drug. RX drug ads are fueled through the want for increasing profits, regardless if consumers actually need the product, while having billions earned in revenue. StatNews’ article, Drug Industry Braces for an Attack on TV Ads, even “Gut Guy” states that the drug industry spends around $5 billion a year on DTC ads with big pharma left to pay taxes on the expenses, raising up to $50 billion

As the number of meth users grew in Montana, Thomas and Stacey Siebel decided action need to be taken. As a result the, Montana Meth Project was birthed. The Montana Meth Project intended to show the public the horrors of meth use. This project used scare tactics, in the hope of steering young adults away from the substance. According to the Montana Meth Project’s official website, they were able to decrease meth use in Arizona by 65 percent, in Montana by 63 percent and Idaho by 56 percent (Montana Meth Project).

Many believe that the FDA has financial reasons for allowing a drug to be on the market. In 2006, a study found that” in 22% of advisory board meetings, more than half the members had direct financial in the companies whose medial products they evaluated or their rivals”. The FDA’s advisory boards should not be able to vote on companies that they have financial ties to. The FDA says they do the best they can to create an unbiased board, but it is difficult to find “top medical experts with no ties” to pharmaceutical companies. Since a number of people have complained about this, Congress decided to make the FDA cut twenty-five percent of the advisory board that has financial ties with the pharmaceutical company being evaluated over the next five years.

Drug Prohibition The title of the editorial is “Meth isn’t an argument for prohibition. It demonstrates prohibition’s failure.” and the author of the editorial is Radley Balko. Radley Balko is a reporter for The Washington Post and also The Huffington Post.

With this increase in demand and availability of ratings of healthcare organizations has allowed consumers and purchasers power to choice how and where they spend their money. With the explosive growth in collection of organizational quality information has greatly expanded the quantity and, in some instances, the quality of health care information available to the public. Although there is no direct link proving that

According to the Center for Medicine and Medical Services the government pays 40% of all prescription drug costs putting additional stress on the federal budget. (Schueth).Currently the way Medicare Part D works is the more a customer has to pay the sooner they reach a more discounted benefit giving no incentive to seek cheaper generic brands or alternative medicines that are just as helpful. The effect of this for all is higher prescription drug costs and higher insurance costs. How this effects the retail pharmaceutical industry is either one extreme or the other. The more expensive the drug the more profit but the higher overall costs in general may reduce the buying power of baby boomers who no longer earn a regular paycheck.

If you use one of our vehicles or use your own vehicle as you perform your job, please be aware of and follow these requirements - you may not loan out one of our vehicles to others without permission. You must drive in a safe and lawful manner. If you use a company car for personal use, you must keep the car in good condition. You may not drive the company vehicle under the influence of alcohol, controlled substances, or alcohol. If you have prescription medication, please notify us before you use our vehicle.

Pharmaceutical advertising specifically targets the vulnerable and the elderly people, and these ads are written in a more technical manner above an eighth grade reading level that makes them difficult for the consumer to comprehend, and lures them to try new prescription drugs by stating “talk to your physician to try a free sample”. The elderly and the vulnerable segment of our population the ones that fall prey to the false promises the advertising avers.

And much research shows that the pros far outway the cons, such as replaces addictive prescription medicine.just like any other drugs. The benefits of legalization would be helping the economy, saving prison costs, and helping many different illnesses.

Therefore the government should regulate the pharmaceutical industry because the industry is harmful towards the economy and patients. The government can achieve this by enabling a cap on prices of specialty drugs and ensuring DCTA is not

Threat of substitutes (low): This is one of the great advantages of the pharma industry. Because the demand for pharma products continues and the industry flourish. One of the main reasons for high competitiveness in the field is that it is an ongoing

Readily available in many types of stores, not just pharmacies Cheaper than prescription drugs. Do not need a doctor visit. Disadvantages People self treat things that require more attention. While taking with prescription medicines that may cause drug interactions. Social approach that do not require prescription they are safe.

Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”