Pretzel Case Study

825 Words4 Pages
Today’s consumers demand higher quality, variety of products and services for less cost, time and complexity. As a result, FMCG Manufacturers and retailers across the world have recognized that they can no longer afford to operate their businesses in the ‘traditional’ way and actions need to be taken to re-evaluate their strategic direction. Meeting the multichannel consumer’s increasing expectations for speed and convenience is forcing many FMCG players to revamp obsolete supply chains designed for a single-channel world. 2 BUSINESS NEED BUSINESS CHALLENGES • A European food major has seen a market opportunity in India for Pretzels (type of baked bread product made from dough most commonly shaped into a twisty knot). • With more Indians experimenting…show more content…
• The typical pretzel has a pleasant cracker-like flavor, a crisp, brittle texture and a brown glossy surface color. • Salt crystals are often sprinkled on its surface to make them taste more appealing. Pretzels have moisture content of anywhere from These numbers capture dozens of demographic variables such as age, gender, marital status, weight and education. There is still an uncertainty of the volumes since the response from the Indian consumer is much unknown for Pretzels. Design the operations strategy and end to end supply chain strategy for this organization keeping below points into consideration:- 2-4% and therefore have a very long shelf life of 6-8 months. The company has forecasted to produce 1000 tons of pretzels as their exit numbers for FY2016 CGN Global – Confidential Case Study-NITIE BACKGROUND Pretzels are a snack food, which have unique shapes and a hard, shiny outer surface. They are mass produced using primarily automated machinery. First developed in the seventh century, pretzels have been called one of the world’s oldest snack foods. The pretzel market has grown in recent years because pretzels are considered a healthier, fat-free

More about Pretzel Case Study

Open Document