PRICE
Price is amount of money that you pay to seller in order to get something e.g. if you want to eat a ice-cream there should be a certain cost for making the ice-cream and then the seller charged some amount of money from you.
PRICE DISCRIMINATION
Price discrimination is also known as price differentiation it defines as the pricing strategy where identical or largely similar goods or service are transacted at different prices by the same provider or seller in different markets. In other words we can say that the pricing strategy that charges consumers different prices for the same product goods and service. We can define price discrimination in many ways one of the other definition of price discrimination defines that the seller charge
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In this condition we describe the demand and the prices. When the demand of any product is increases, so the price is decreases. But when the price is increase of any particular product, so the demand is decreased ultimately. It is basically depends on the customer demands and their wants. If their demand is high or concern with the upper standards so the price elasticity is to be totally different. Whatever customer demand just based on the elasticity of price.
PROFIT IN PRICE DISCRIMINATION
Price is maximized when the marginal revenue is equal to the marginal cost because demand is more and it will become more inelastic. MR=MC
ADVANTAGES AND DISADVANTAGES
Price discrimination has so many advantages. It may help the companies to increase their profits and revenue when companies get the benefits from this strategy they may be have some disadvantages like that the some costumers are not pay a high price it may be the cause in consumer surplus.
CONCULSION
Price discrimination plays an important role in the economic world. It also plays an important role in our daily life. There are so many examples which are related to price discrimination. We can say that seller charge different prices from different customer or different group of peoples to adopt their profit or they may cause in increase in the firm revenue. Company uses this profit in their development and other department of the
Relevant Facts: Nurofen, the pain-relief medication is made by Reckitt Benckiser Australia, a multinational company. The company was found misleading customers for all its specific range that contained the same active ingredient ibuprofen lysine 342mg and was seen to have same effect. The product was advertised the products as been targeting back pain, period pain and tension headaches. The Company was fined $1.7m for misleading customers on range of ‘specific pain’ relief contravening Australian Consumer Law has been brought forward by ACCC. The ACCC had asked federal court to impose $6 million fine.
The total value of the firm has been calculated with the help of PV of cash flows and the continuing value and it shows an amount of
Economic inequality in the state of Alabama, not just Birmingham, was quite prevalent in 2005, and is still very prevalent today. According to Weinberg in an article published by the United States Census, Alabama was one of seven states that ranked highest in economic inequality. Birmingham, was also one of the highest ranked cities for economic inequality in metropolitan areas of over one million in the United States. On the Gini index scale, which ranks a score of 0 as perfect equality and 1 as inequality, in 2005, Alabama recorded a score of 0.471, while Birmingham ranked slightly higher at a rank of 0.472 (Weinberg). This shows within the median income in Alabama, which in 2005 was $44,759, while the median income of the United States was $56,122, a 20% difference.
Background In the 1970s, several large US food processing companies like General Mills and Pillsbury decided to expand into restaurant business. The reason was that an alarming number of consumers were eating out rather than at home more often due to rising family incomes and increase of women in the workforce. National Mills, another food processing company, set up a subsidiary International Concepts Incorporated (ICI) in the year 1983. ICI was doing reasonably well and National Mills also encouraged expansion and offered to supply additional capital.
Price and demand of an item is significant viewpoint which must be considered by Toyota in promoting economy as price and demand impact purchaser what to purchase. Customer’s demands all the more in lower price and less at higher price. Price elasticity of demand is a measure of the greatness by which customers modify the amount of some item that they buy in light of progress in the price of that item Boyes and Melvin (2012). Price elasticity of demand will help Toyota to decide the amount an
EXECUTIVE SUMMARY M. PROCESS --> situational analysis - product life cycle Product life cycle involves four main stages which a product has to pass through such an introduction, growth maturity and decline. Numerous business innovate or invent inspired by someone’s great idea to produce a product which would be fresh in market, different compared to others and which also is innovative and perhaps superior to the one which available. Similarly with the most successful company Microsoft corporation’s product Microsoft office which as already touched to maturity stage according to its features: • Product features and packaging try to differentiate the product from those of competitors: Microsoft office is a brand that has extensively diversified
Governments throughout the world intervene in the health sector. It is hardly for any economic activity to be free from the government intervention. In Malaysia, the government intervention shown in the three main categories, including provision of goods and services, redistribution and regulation under the dominant scopes of financing, production or delivery as well as regulation of healthcare industries (Folland, Goodman, & Stano, 2010). Undeniably, there are many factors could motivate intervention in healthcare by the government such as equity, efficiency and monopoly power. It is true that all these factors are arises due to the existence of market failure which acts as an economic rationale for government intervention.
4.4 Pricing Strategy For a number of reasons, price is one of the most important aspects of an effective marketing strategy (Gerstein & Friedman, 2015). First, price is the only marketing variable that generates revenue. Second, buyers see price as an attribute of value (Tanner & Raymond, n.d.). Consequently, an organization must carefully assess its internal and external environment to choose the most effective pricing objective, which—in turn—will drive a product’s initial pricing strategy.
In theory, the third degree price discrimination occurs when different customers pay different prices for the same goods, but each unit sold to a given group costs the same. This actually occurs in three different ways. First of all, most hotels offer discounts for children or seniors. This is done because the demand of these customer groups is more elastic. An explanation for this is simple: seniors usually have less income than adults, therefore a stay in the hotel takes up a larger share of seniors’ budget, meaning that they might not choose to purchase the good for a high price, which is affordable for adults with higher incomes.
Introduction All over the world, there is an obvious contrast between the living standards and lifestyle of the rich and the poor. Moreover, there is a large gap between the populations of poor and wealthy. This is known as the Wealth Gap, and it is caused by Wealth Inequality. Wealth Income/Inequality is defined as “The unequal distribution of assets within a population.” Wealth is defined as more than just the amount of income a person has, but instead the value of a person’s assets.
The pricing strategy or pricing policy is one of the most important managers make for a product as it affects the profitable outcome and competitiveness that a product may make. (Toni, 2017). A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market by dropping the price or offering more benefits with the device such as packages.
In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).
6.1.2 Price Price is the value or amount that customer pays to buy a product. For instance, for our Star Lab ice cream shop, we need to consider the cost of production of our ice cream, price of our main competitor and our potential customers demographics in order to succeed this competitive market. (C. Breidert, 2007, p.9) 6.1.2.1 Pricing Strategy Pricing strategy that can be used by our company such as penetration pricing, cost-plus pricing, value based pricing and more. But we think that market penetration pricing is the best pricing strategy to be used by our business.
According to Wisnudewobroto (2011), KFC placed their products for high price but not overly high. However, to compete with other competitors, KFC trickle down their price for only the selected items during mealtime to focus on both middle and lower class people to penetrate both sides of the market. If the product price are too low, it might lead to customer perception that the food have a poor quality, while charging for the product too high price might cause customer to switch their preferences to other competitors. KFC also will take into consideration on the probable reaction from other competitors in the pricing
This is also where price mechanism takes place because any changes in demand and supply, will affect the price, and eventually balancing the demand to be equal to supply. This is the reason why consumers and producers have no control over the price, and in this situation, everyone is considered as price takers. This causes a horizontal line in the demand curve for the firm’s product(s), as can be seen in Figure 1 (b). Figure 1 There are barely any barriers to enter this market, making it easy to enter and exit according to the firm’s capabilities.