ipl-logo

Pricing Strategy: Hollister Brand

802 Words4 Pages

Hollister offers wide range of consumer shopping goods related to the Clothing line. They offer different product with different versions to Dudes and bettys include graphic and “crew and tee shirts”, polo’s, Henley’s, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, shoes, perfume and boxers.
Product Attributes:
High Quality, Unique comfortable designs inspired by the SoCal Theme and different styles and Colorful patterns.

Product Packaging
Hollister is well-known for its stylish shopping bags that use young attractive models on them. They are used as a promotional tool and walking-self marketing, as when customers carry out their bags in shopping centers or streets, they are directly marketing to Hollister. …show more content…

Outdoor billboards will be used in population densed places with high traffic to raise awareness.
Introducory phase we will use informative advertising technique
Persuasive advertising will be used due to competition
Finally during maturity we will use reminder adverising to remind consumers
Product Branding
Hollister Pricing Strategy
Hollister Placing Strategy

1-
Creating the messeage:
-Personality symbols (in Hollister’ case, celebrities),
-lifestyle
-musical
-slice of life.
2-
Choosing Advertising media
: Narrowcasting
Immediate, customized and easily reached promotion tool that encourages interaction between customers and our company through direct mail, catalogs, telemarketing, newsletters and online marketing.
No intermediaries
Hollister could send to create and maintain customer relationships:
Emails
Newsletters
Greetings on feasts
Advertising Strategy

1- Company Overview
2- Targeting Strategy
3- Postioning strategy
4- Four p's decisions:
- Product
- Price
- Place
-Promotion
5- Implementation Plan
Distribution Management

Marketing Channels
Distribution Strategy
Pricing Strategy
- Hollister would adopt

Show More
Related

  • Rhetorical Analysis: American Apparel

    742 Words  | 3 Pages

    The creator of the page is trying to captivate the emotions of his or her audience and get them to buy a product. American Apparel knows that its audience is young women, many of whom may have a desire, even if subconsciously,

    Read More

  • Old Navy Boys Shirts Essay

    540 Words  | 3 Pages

    Old Navy offers a variety of boys shirts for school, play, and special occasions. The company manufactures crew neck, hooded and collared shirts for boys in a range of sizes, colors, and materials. Popular styles include long-sleeve, button-downs available in blue and off-white colors as well as striped and checkered patterns. If you're shopping for Old Navy boys’ long-sleeve shirts, choose from tri-blend crew neck tees, striped hooded tees and button-downs with single or double pockets.

    Read More

  • Under Armour Value Chain Analysis

    1188 Words  | 5 Pages

    1. Introduction Under Armour, Inc. (Under Armour) is a leading sports apparel and equipment manufacturing company founded in 1996 by Kevin Plank, a 23-year-old former University of Maryland football player.. He revolutionized the sports apparel industry by creating a superior, moisture-wicking, performance T-shirt, made of synthetic fabrics. Under his leadership, the company grew from a 17,000-dollar business in 1996 to a 4.83-billion-dollar empire. 2.

    Read More

  • Nordstrom Target Market

    1045 Words  | 5 Pages

    For any department store, let alone one of such high quality, it is important to create a product that creates attention and interest. Nordstrom applied this concept when launching Treasure & Bond. They created a product that “offers cool, causal collection of reworked favourites- from perfect-fitting jeans and soft tees to leather jackets & more” (Nordstrom). Pairing a product that is appealing to the target customer, with a charity empowering young girls and women, it makes the product more interesting and may entice consumers to make a

    Read More

  • Case Analysis: Einstein Bross Bagels

    1240 Words  | 5 Pages

    A combination of local media and local store marketing programs will be utilized at each location. Local store marketing is most effective, followed by printed ads. As soon as the physical existence of our franchise is recognized in the market, then broader media will follow. However, we believe that the best form of advertising is still “our service delivery and our unique products. "

    Read More

  • Pest Analysis Of Victoria Secret

    1466 Words  | 6 Pages

    Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.

    Read More

  • Four Key Business Functions

    707 Words  | 3 Pages

    Operation decisions are influenced by marketing strategies while marketing strategies are affected by the outcomes of other KBF’s. Marketing is largely concerned with strategies to ensure the sale of product which include influencing consumers to buy product by altering, design, pricing, the image of the product in the market, promotion and the quantity produced. These can all be restricted by other KBF’s. Pricing strategies, for example, can’t be set lower than the costs of making the products (reaching break even point). Every key business function has affects on marketing and physical limits on the amount that can be produced and the sorts of marketing strategies that can be implemented.

    Read More

  • Pricing Strategy And The Pricing Strategy: Dyson

    1009 Words  | 5 Pages

    The pricing strategy must align with an organization’s marketing objectives. Accordingly, Dyson should institute premium pricing and avoid discounting—to reinforce the firm’s value and market position. 4.5 Distribution and Supply

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

    Read More

  • Social Media Impact On Sports

    1116 Words  | 5 Pages

    CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.

    Read More

  • Swot Analysis Of Caribbean Airlines

    967 Words  | 4 Pages

    Marketing Mix – 4P’s E. Jerome McCarthy classified these tools into four broad groups, which are Product, Price, Place and Promotion. 4.1 Product – The main product of Caribbean Airline is its air transportation. The airline offers direct flights to various locations, such as Canada, USA and the Caribbean countries. The airline offers tickets to passengers that are affordable and create special packages, especially for Christmas and special holidays. Caribbean Airline offers as a part of its main service, snacks, hot and cold beverages and entertainment, customers can listen to music or watch a movie that help passes the time of the long flight.

    Read More

  • Women's Sweatshirt Brand

    821 Words  | 4 Pages

    Top 10 Best Women’s Sweatshirt Brands For Winter in India One of the most comfortable attire for both men and woman in winter is the sweatshirt. As men, it has also gained a lot of popularity among women in recent times and is now among one of their most favorite wardrobe items. They can easily wear it over their t-shirts and look cool. If worn with denim, they give a very smart look to women.

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Consequently, Nike’s pricing is intended to be economical and competitive to the other sport gear retailers. The pricing is built upon many factors that have been taken into consideration before setting a selling price on the root of the high-class segment as target customers. Nike as a brand orders high premiums. Nike’s pricing strategy makes use of perpendicular amalgamation in pricing in which they target participants with different channel levels or take part in more than one type of channel level operations. This can govern costs and effect product

    Read More

  • Willdy's Waffles Marketing Strategy

    935 Words  | 4 Pages

    Before deciding this category, they consider 4 P’s that are base on setting a price and that have a very influence on

    Read More

  • Advantages Of Marketing Communication Mix

    3247 Words  | 13 Pages

    Innovative Promotional Tools Marketers make use of a variety of promotion tools to communicate with customers and other stakeholders. Also known as Marketing Communication Mix, it consists of “a specific blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships” (Armstrong & Kotler 2008). Figure: The Marketing Communications Mix: Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing
Source: Armstrong & Kotler, 2008. The promotion tools of the Marketing Communication Mix are described below, together with the advantages and disadvantages of each component.

    Read More

More about Pricing Strategy: Hollister Brand

Open Document