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Primary Characteristics Of B2B And Business To Business Models

957 Words4 Pages

Introduction
Business to Business (B2B) and Business to Customer (B2C) models are coined to encompass the main sets of commercial relationships that govern business in the modern commercial world. In this paper we explore the similarities and differences of each type of model, and the impact that the internet has had on both models. Primary Characteristics of B2B models
The Business to Business (B2B) model is defined as commercial activities (the exchange of goods and services for money), between two or a greater number of companies (Investopedia.com, 2018). Good B2B companies ensure that they retain custom from other businesses through a customer satisfaction and loyalty strategy, and market intelligence measures. A business employing B2B methods also has the ability to customise a sales process for each client, but using technology they can call up information on clients readily and with superior knowledge. Some very able B2B companies are able to plan accounts and profitability with great accuracy, using intelligence and even specific arrangements with clients allowing them to share greater depth of information, in order to create better partnerships and longer term business relationships. (cxm.co.uk, 2018) Primary Characteristics of B2C models
As the most popular and well-known of all models of commerce in the modern world, the Business to Consumer (B2C) model is defined as commercial business where the customer is the end-consumer of any products and services that

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