Primary Data Methodology

Methodology:

Primary Data vs Secondary Data. Based on review, the researcher practiced most on the secondary data where he collected the information from the previous books, journals, articles, news and internet. Ths can be see through the books of Mintzberg and Waters (serial book and journal from 1972 – 1986), Brunet, J.P.H. Mintzberg and J. Waters: ‘Does planning impede strategic thinking?’, Chandler, A. D.: Strategy and Structure, MIT Press, Cambridge, 1962. and many others. The researcher do collect the information using the primary data by the method of obseravtion.

Observation. Observation is the active acquisition of infromation from a primary source. Through the observation we can evaluate whether the strategy used by the organization

The information obtained may not accurate and gave a true picture of the company.

Survey. Survey methodology studies the sampling of individual units from a population and the associated survey data collection techniques, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. From the observation, the researcher also apply this method .

Ethnography. Ethnography is the systematic study of people and cultures. It is designed to explore cultural phenomena where the researcher observe society. The researcher may apply this kind of method by observing the culture of certain company that are already applied in their organization. This is because, if the organization apply the culture of beureaucratic or democratic we can see how well does the company performed based on that culture. Based on this, the reseacher may collect the information that are suitable for his

Qualitative data would deals with descriptions and data can be observed but nort measured. While quantitative data deals with numbers, data can be measured.This can be seen through the total number of years that the researcher did their reseach which is for over 10 years and also the number of books, articles and journals that the researcher have published for all this 10 years that purposely investigate about the strategies of the company. This can be classified as quantitative data.Based on the research, we can see that there are many qualitative data that can be obtain which is first the performance of the company and the outcomes of it after implemnting such strategies. The view and opinions and imposed by the researcher throughout this reserach. The intentions and the consistency of the strategies been formulate and implemented by the top management. The quantitative data and qualitative data does relate with each other. We can view whether the strategy used by the organization does give a positive or negative effect to the performance of the company (qualitative data). Shown the performance of the company by looking at profits earned by the company (quantitaitve