Prince Puckler's Case Study

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Prince Puckler’s is using a variety of communication tools and tactics to promote their brand and to get consumers excited about visiting their store. Prince Puckler’s is present on the three major social media sites; Facebook, Twitter and Instagram and they have recently updated their website, merchandise, licensed vendors, and point of purchase signage.

Prince Puckler’s is located on 19th and Agate, right off the southwest corner of campus. They are in the perfect location to cater to students, residential families, and people attending sporting events. Point of purchase signage includes a chalkboard inside with the daily specials, the Tuesday and Friday sundae specials. However, these are the only deals and incentives there are. Also on their ice cream freezers, next to the names of the ice cream they have
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In their bio they say, “Tag your photos #princepucklers to give us permission to repost.” Prince Puckler’s is attempting to connect with their customers and engage them so they produce their own media content. However, so far it does not appear that they have reposted anyone’s photos. The bio also includes a link to their website, connecting two IMC tools. Their Instagram photos include seasonal ice creams, their signature pies, their employees and customers, and of their store. On all of Prince Puckler’s social media sites, the posts are infrequent and the same across all channels. Photos are posted an average of 4 to 30 days…show more content…
You can find their address, phone number, store hours, and the website link for their webpage. They also have a menu tab that displays their entire menu at the click of a button. You are able to view customer reviews and photos on their page as

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