Design Theories: Applied Theory

Design theories- Applied theories

Design principles

In the area of design are 5 basic theories , generally known as the Principles of Design : Balance , Rhythm , Proportion , Dominance and Unity . An application of those basic rules of how to arrange composition will help you to create successful design . Moreover , they guide us in the way we arrange the elements of design . Also , if and image or object is found aesthetically pleasing or easy for the eye in because one ore more of the principles of design are used .

Balance :

This rule refers to the relationship of the design elements with the composition itself and how they are related to each other . Elements can have distinctive visual weights depending on their size,shape and

Appropriate: The logo should fit the area of business Timeless: For a timeless logo the trend must be avoid and also unnecessary effects to keep it simple Versatile: An effective logo should work across various contexts like : different size and scale , designed in one color or against a dark background .

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Law of Prägnanz

The Law of Prägnanz is another principle that referred to as Gestalt principles of perception . This law point out that fact that people can not handle with a set of ambiguous elements because of the multiple ways of interpretation . They will always interpret the elements in the simplest way .( Simplest = refers to fewer rather than more element and symmetrical instead of asymmetrical)

In addition , through the research it was found out that people are better able to visually process and remember simple figures than complex ones . Therefore , for a successful design the number of elements should be minimized .

For example :

:-) :-( “These sets of characters are interpreted as single faces rather than multiple independent characters”

(“Universal Principles of Design-Law of

This effect occurs when is a difference in context or a difference in experience .

Difference in context- when something is distinctly from other things in the same context .

Difference in experience- when something is noticeably different from a past experience.

Unusual words , bizarre images and uncommon sentence construction are better to remember than their more typical counterparts and “should be considered to improve interestingness and recall “ (Universal Principles of Design) .

Shape psychology

Shapes and forms affect our subconscious whether in 2D and 3D drawings and are mostly used by designers to convey the right messages .

Vertical shapes and lines : -represent masculinity and power

Horizontal lines: -means feminine ,calm , peaceful

Soft curves -express rhythm , happiness,pleasure and generosity

The implications of shape also extend to the chosen typeface . For example , soft and rounded letters can transmit a youthful appeal . On the other hand , there are some specific aspects dedicated to either women or men