Principles Of Nestle

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1.0 Introduction of Organization (Navi, 2009) Nestlé was founded in 1866 by Henri Nestlé, the pharmacist and the history began in 1867 in Switzerland when Henri was launched his first product called Farine Lacree Nestlé, a nutritious gruel for children. The idea of Nestlé is used his surname which means ‘little nest’. In the meantime, the nest is symbolic of security, family and nourishment, yet it be company name and logotype also plays a central role in Nestlé’s profile From the time when it began, Nestlé has grown his product to chocolates, soups, coffee, cereals, frozen products, yoghurts, mineral water and other food products and turned into the largest food company in the world as the improvement of product and business achievement.…show more content…
This framework also enables it to create shared value with suppliers, partners, customers and consumers across the world. For corporate responsibility, Nestlé involves what the regulations and law require. This is to gain more trust from individuals and organization that organizes business with them. For main business principle, Nestlé based on decentralization. Meaning the headquarters sets the whole strategy and make sure each country is carried out the principle because they are the one who is responsible to run the business. This approach is summed up as ‘concentrate what is need, spread out what you can’. On top of that, Nestlé have faith in that they have to think about their organizations globally nonetheless they deal with people by interacting with them…show more content…
Hence, Nestlé determine to produce a balanced product with three fundamental belief which are the nutrition, health and wellness for consumer and healthy diet lifestyle. The brands and products go along with consumers’ lives from birth through adulthood, from breakfast to dinner, at home and elsewhere. Nestlé determinedly works to make sure the same level of commitment to quality, taste and nutrition across all our products, to touch lives in a positive way a persistently earn consumers’ trust. • Pleasure and health We believe that nutrition must have great taste if it is to be enjoyed as part of healthy balanced diet. People want their food to be both enjoyable and healthy, so if we are to win their preference our products must deliver in both taste and nutrition. This is challenging, and our team of highly qualified scientists and research experts has an objective to ensure our products across different categories not only taste better but also help people lead a healthier lifestyle. • Transparent
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