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Print Media Case Study

1646 Words7 Pages

The Evolution of Indian Print Media Industry and its Ownership Pattern

Dr. Renu Singh
Assistant Professor
Department of Mass Communication
Mahatma Gandhi Antarrashtriya Hindi Vishwavidyalaya, Wardha
Email- renumcj@gmail.com

Abstract: The chapter analyses the overview and status of the print media industry. The study also analyses the major features of the Indian media industry, ownership pattern and how it has flourished and expanded. The study also tries to understand the influences of globalisation on the print industry and major developments in the industry.
Keywords: Print Media, News Paper, Ownership, News Paper Industry.
Introduction:
Indian print media has played an important and powerful role in the country’s politics, democracy, …show more content…

The print media also had to compete, update and survive its identity in the modern era. The print media faced the challenges like– “change of political economy of the press, fierce competition from the satellite television channels, increase of advertising revenue, more purchasing power of the people, better literacy status, market driven economy, corporatization of the press, growth of vernacular press and so on”. Television proved to be a major threat for the print media. The audio-visual medium gained instant popularity among audience. Corporate sector rushed for television to advertise its product. But the newspaper and magazines still occupied their special space in the Indian homes. But the real threat was seen with the growth of internet. The youth became addicted to social media and internet. Internet soon became easily accessible and handy. Mobile internet applications are a popular form of internet access. People started reading newspapers online as almost all the national newspapers started their web …show more content…

The emergence of television has also promoted the sales of newspapers in rural areas. People are more politically aware and want to be a part of political decision making. People read about their regional politics, news, updates from the language newspapers. Thus the newspaper owners in India have known their market and understood its demand. The newspapers have become more decentralised, concentrating on each district and village. Thus the future of newspaper seems bright and quite not affected by the advent of latest

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