Similar to a lot of countries, the arrival of mass media and print press in Malaya, now Malaysia, was brought in along with the colonialism of Europeans. On March 1, 1806, the first newspaper published in Malaya was Government Gazette in English language, which was later renamed in religious rite as the Prince of Wales Island Gazette (PWIG) (Anuar, M.K., 2007). The publication was at an official residence located on the Penang island, called Prince of Wales Island (Othman, M. D., 1992). It was controlled by the British East India Company, which was owned by A.B. Bone, an Indian entrepreneur.
In ancient times, they had to shout on the streets to sell products to customers. Print media was the first mass media . In the first reign of King Rama I in 1796. In the early days, there was no picture in the news. With the beginning of the reign of King Rama V, where he found advertisements in daily newspaper called Siam Daily Advertiser.
Malaysia mobile advertising and commerce must be provided with continuous efforts to understand the m-commerce in Malaysia. There is a must in research for Malaysia business advertising in related to current mobile advertising (m-advertising) in order to make the country advertising industries become stronger and more technological. Bauer, Barnes, Reichdart, and Neumann (2005) has stated that mass advertising is despised by many consumer and leading them to reject this type of message and more personalized advertising is more valuable and needed to the consumer. Furthermore, Malaysia Communication and Multimedia Commission (2009) stated that mobile advertising and online advertising will eventually become a major message transmission or channel for advertising. Thus, creates an avenue for the advertiser to be able to interact and communicate with consumer more easily.
Industry Analysis Malaysia has population about 30 Million citizens. That is the multicultural country where Malays, Indians, Chinese and many other ethnic groups live together. Malaysia has one of the best varieties of cuisines in the world due to the multiculturalism of the country. Malaysia’s food industry is rich in resources of tropical and agricultural. This might reflects diverse cultures in Malaysian society.
Also, the person must be a Muslim if he/she wants to be Malay and Malay has been declared the national language of the State (according to article 152).⁹ Lembaga Tabung Haji (LTH) was the first Islamic institution established in Malaysian financial system in 1969. The establishment and
One of the most vibrant economies in south-east Asia, Malaysia is one of the worlds top exporters of semiconductors and electronic equipment, palm oil, petroleum and liquefied natural gas, wood and wood products, palm oil, rubber, textiles, chemicals, solar panels. Since they are at the bottom of the equator, Malaysia produces a lot of agricultural products from palm oil, rubber, cocoa, rice, subsistence crops, timber, and pepper. Malaysia is divided into three lands by sea: Peninsular Malaysia, Sarawak, and Sabah. These three lands which are divided by sea have different kinds of resource. Malaysia is also one of the booming economies in the 20th and 21st century.
• The Pattern of Media Ownership in Malaysia (MONOPOLY) The economics force and the media holds within a definite country are undeniably powerful as the media are literally being “consumed” by the citizens. The amount of content that were printed, broadcasted and published are abundant that the advertising enterprises starting capitalizing for profits. The media as result can be seen as a parts that made up of commercial and profit making business. As with any businesses, the media are weighed down by the issues of cost consumption, earnings and the ever changing of ownerships patterns. As the media company owns more forms of media chains, they will have a far reach towards the mind of audience.
Malaysia had a gorgeous colorful history. Hundreds of years ago, Malaysia had being a part of the international spice. Malaysia also has a multicultural and multiracial population which consists of Malays, Chinese, Indians and numerous indigenous peoples. These are the reason that make Malaysia having mix culture from different race as one of the attraction and strong fundamental of tourism. First, culture.
Malaysia’s economy made a major transformation since Malaysia achieved its independence in 1957, from a heavy reliance on tin mining and rubber plantation to an industrial based economy (Mun, 2007). Most of the industrialization efforts, especially the development of heavy industries in Malaysia by HICOM, a government funded agency have been approached. The approach has caused high financial and administrative burden to the government. Hence, in 1983, Malaysian then Prime Minister, Mahathir Mohamad announced the government’s intention to embark on a privatization policy to ease public sector involvement in the economy. However, the privatization in Malaysia has resulted in both success and failure.