It has been around half a decade since the emergence of new media to our world. Social media evolves every year with people being immerse in their online world increasingly. The usual cry for traditional media and its death has been among the recent concerns. With this, even the way of reporting has gone through major changes over the years, with more and more turning to the digital side to please the audience and provide convenience to their readers. According to Mittal and Mittal (2013), traditional media is categories into Folk, TV, Radio and Newspaper while new media mainly consist of the Internet itself.
The television was then invented later on. It soon replaced the radio in reaching the public. Now, the Internet became the most pertinent type of mass media and has turned into a noteworthy device for news market. It can be seen that mass media has evolved notably throughout the years. Not
Mass media is any means of technology which is used for the intended communication with a large-scale audience. It is seen as the principal means of communication used to touch the vast majority of the general public. Media has many forms, the most common of which are newspapers, magazines, radio, television, and the Internet. The general public normally relies on the media to deliver information on the topic of political issues, social issues, entertainment, and news on modern art, music, and literature. Media came into existence in 15th century with the introduction of the world’s first newspaper namely “Relation aller Fürnemmen und gedenckwürdigen Historien,” a German newspaper which name translates to “Account of all distinguished and commemorable news,” and since then media has developed significantly.
Social Media Marketing Effectiveness: Comparison with Print and Other Electronic Media Advertisement Methodologies Used In Different Articles Introduction In this time when people are moving from print media to electronic media and then moving toward social media networks which is also the part of electronic media , it is very essential for the marketers to understand that why people are shifting their attention towards electronic media from print media. Use of media that is print, electronic and social media is changing the attitudes of the customers while different decision makings in people daily life such as shopping, living standards. Print media includes the newspapers and magazines etc which are easily available at home, roads sides or in markets anywhere while Electronic media contains radio, television and social media contains on social websites on internet which help people to communicate with each other. With the introduction of internet which is full of social network sites, whole scenario of media has changed towards a new direction. Looking at increasing use of internet we can say that
Traditional media, which pay a lot of contribution to our daily life, is a useful tool for us when we were child. We use the traditional media to share the information, to have an advertisement and even learning. Thus, this is a fantastic partner to each one. However, we had changed a lot of our character. In the recent decade, social media had risen rapidly and we most move our footsteps to the social media.
Saperstein (2014) added that the emerging content-heavy digital age has been pulling publishers away from the traditional marketing strategies towards instead using and directing their own channel to highly targeted communities. The expectation that consumers who would come and purchase newspapers is gone. As more users rely on social media platforms to learn and discover what is happening in other parts of the globe, the more they have the perception that news will find them (Bruns
Media is the means of communication, as radio, newspapers and television, magazines, and the Internet, that reach or influence people widely. Over the years it has been used, the outlet and channels that are used to communicate the media to the public have changed. In my opinion, “old” media are things such as radio, television, and newspapers. They were the types used first, the oldest forms. Old media has been used in the marketing/advertising and news reporting world for years (Director).
With this change media has continuously grown to be an important part of everyday life. Media communication such as television, radio and the newspaper have been a reliable source to many for decades. As growth of media sources continue, so does the way society uses them. Radio remains the most prevalent and accessible form of media worldwide. Radio can be a very accessible form of media.
The media depicts cultural aspects in television programs, music videos, movies, and magazines. Each media form promotes a certain culture. The media has promoted the spreading of the Western culture, even in the highly conservative societies. The media can reach and influence a large audience
Statistics would suggest that the younger generation have a perfectly even consumption of online and offline media stating “23 percent reading papers and 22 percent going online for news”. For us to properly understand the dynamics of new and old media we must look at the advertisers and the consumers. According to this article “Despite increasing fragmentation of the market, advertisers have not found any suitable substitute for the exposure generated by traditional media.” They address the fact that the market is different and changing but like Taylor said “conventional media is far from dead”. Even during the recession in America traditional media did see a decline as did online media, but not to the same extent. It was due to overall advertisers watching their spending not necessarily customer disinterest.