Consumer Buying Process In any business, traditional or online, the trading situation is important for planning business and marketing and business objectives. Due to drastic changes in technology, the attitude of consumers towards the Internet has changed drastically too. In an online marketplace, the number of people buying comfortably is increasing (Palmer, 2007). Digital technologies have been enabling consumers to be more informed when making purchasing decisions (Chaffey & Ellis-Chadwick, 2012). According to (Doherty & Ellis-Chadwick, 2010), as the consumers get more informed, the more they become demanding.
There are numerous new kinds of online networking that have picked up recently: sites, wikis, media-sharing locales, informal organization destinations, social bookmarking, virtual universes, small scale blogging locales, and so on. Social media affects our lives positively because it makes the world seem smaller, plays an important role in advertising and also contributes to information sharing. In the past, people cannot communicate with each other, if they are in different places and they hardly know about other cultures. It wasn 't until networking and social media took place, for example, Facebook, Twitter, Instagram, Snapchat and others, along with the utilization of smart phones, that we are consistently associated with everybody and depending on. Nowadays, Smart phones that are connected to the Internet all the time are one of the most popularly and amazing inventions in the world.
Media has become an integral part in society. The idea of media has changed throughout the century along with the change in media technology. Media went from print media to modern media that can be viewed via screen and now modern media can be controlled by the user/viewer itself. It is a powerful tool that can be accessed almost anywhere with a smart phone or computer and internet. Social media is a newer media that has changed the way in which society interacts, face-to-face communication changed to screen-to-screen communication.
In the twenty-first century, there is a remarkable saturation of the media in the society. Numerous media forms strive to keep people informed. More people have access to various media forms. Without a doubt, it is apparent that the media have an increased capacity to affect the modern society. Some people believe that the society influences the media content.
Technology now a day is advancing even in our media is expanding just a click in the internet you will get information on the object or a question you want to know. In our media today we have traditional media and the New media and it is nice to know both of them. Media give us information on the things that we want to know and specially to entertain us. Let’s start with the traditional media. Do you remember the days when our fathers is courting our mother?
Public trust in the media has been declining continuously over the past five years. In a Gallup study, it was reported that, “Americans' trust and confidence in the mass media "to report the news fully, accurately and fairly" has dropped to its lowest level in Gallup polling history, with 32% saying they have a great deal or fair amount of trust in the media” (Swift). This type of mistrust is because of the bias in the new forms of media today. Bias may have been easier to keep in check when there were fewer news sources. However, with the ease of access to the internet and the rise of citizen journalists and fake news sites, the public is finding more and more stories they most see shared are false.
Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
However, human interactions throughout time have constantly changed and evolved to suit the way we live. In the modern era, human interactions consist of mainly digital media such as the use of mobile phones, social media and networking sites. Our lives have become so heavily involved with media and technology due to their popularization in the last few decades. We are involved with media and technology to the point that almost all types and levels of interactions happen through means of digital media. Although it is believed that the digital media may have change the ways of the world- deeper connections and improved communication, many people argue that use of digital media not only harms but it also limits social interactions and human connections.
The turn of the 20th century brought various major changes, one of the most significant is the Digital Revolution which marked the century as the Information Age. The news industry as one of mass media elements made newspapers accessible to large audiences via internet. From the 1980s on, the online world pervaded in all spheres life. According to the research conducted in 2016 there are 3.6 billion internet users which makes 49.5% of world population. Today, unlike ever before, press companies have a possibility of reaching such an immense readership with their online versions of newspapers.
There is a big influence of technique on our daily life. Electronic devices, multimedia and computers are things we have to deal with everyday. Especially the Internet is becoming more and more important for nearly everybody as it is one of the newest and most forward-looking media and surely “the” medium of the future. Therefore we thought that it would be necessary to think about some good and bad aspects of how this medium influences us, what impacts it has on our social behaviour and what the future will look like. The Internet changed our life enormously, there is no doubt about that.