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Personal Factors Of Consumer Behaviour Essay

703 Words3 Pages

Describe and discuss the personal factors that have the most influence on consumers purchasing your product/service.
There are several factors that the consumer would like to see in their idea vehicle. A study was conducted in California measuring what was the most important and least important amongst their clientele. It was revealed in this study the consumer selected the “use of wireless battery charging system, reduced weight, and being spacious” as the most desired features they wanted on their vehicle. This system allowed the customer the opportunity to travel longer distant without having to stop and recharge for hours. Another important factor amongst the customer was the “smaller electric motors” (De Haan, Mueller, & Peters 2006) had the ability to have more thermal efficiency for their gas tanks. Toyota was capable of meeting the consumer needs at the time of the unveiling of the new Prius. The new vehicle proved to not only meet the request of the consumer it left the competitors seeking ways to recreate their own version of the hybrid vehicle. After the revealing Toyota realize they have more opportunity to upgrade the style of the Prius incorporating the quality and reliability. During Toyota research, …show more content…

The culture is high in determining the customer satisfaction. Consumer behavior social and personal factors providing these two requests for the client can assure the client will be satisfied with their new purchase. The personality behavior is the second trait that has a strong determining factor in the success of the Toyota Prius. This factor affects influence a “buyer’s decision which directly impacts the consumer behavior; it is important for marketers to follow them closely.” (Keller & Kotler 2016). If the customer lifestyle, values, and self-concept is not meet then more than likely the customer will not follow through with the

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