Private Health Sector
III. Literature review
3.1 :The Composition of the Private Health Sector
A country’s health care system consists of both the public and private sectors, with the private one is increasingly complementing public services. While the size and responsibilities of the private sector varies by country, it is usually diverse, representing a broad range of for-profit businesses and non-for-profit organizations. The private health sector includes:
Health service providers such as primary care, hospitals, clinics,hospices, elderly and residential care, psychiatric care, occupational health, alternative medicine, traditional medicine, ambulances, diagnostic services, and telemedicine models .
Retailers and distributors such as pharmacies, drug shops,
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These strategies are a standard world wide price/ dual pricing and market differentiated pricing. (Czinkota and Ronkainien, 2004).
Czinkota and Ronkainen (2004) explain that a standard world wide price is using the same price regardless the buyer, or putting the price depending on average unit cost of fixed , variable and export- related costs.Concerning dual pricing , a company can include all domestic and foreign cost to the product / services and there by select the cost- plus strategy. Czinkota and Ronkainen(2004) state that this kind of pricing strategy ensures margins.
But the end price could be expensive and affect the competitiveness of the company. The company can put the cost of production and selling of product and sevices for export as the floor below which prices can not be set.
The authors state that a company can decrease export prices to gain competitive edge in international markets. The last strategy is market differentiated pricing which is used for export pricing depending on dynamic conditions in the
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