Importance Of Intercultural Communication In Brazil

INTRODUCTION

Intercultural communication is an order that studies different communication ways across different cultures or countries and also the way in which culture affect communication. Every culture has his own way of communication which makes it different from other cultures or social groups. It is an also a situation in which a person need to interact with a different culture person. Moreover, Intercultural communication is considered the base for international business. The problems in intercultural communication usually come due to message transmission. This happens when person tries to decode the words listened from the speaker and language difference make it difficult.

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However, although Portuguese is the first language for the vast majority of Brazilians, numerous foreign words have expanded the national lexicon to give the national language its own unique identity. For example, there is roughly the same difference between the Portuguese spoken in Brazil and that spoken in Portugal as there is between the English spoken in the United States and the English spoken in the United Kingdom.

Here is some difference according to non-verbal communication. When conversing, good eye contact is important. To not do so is considered impolite. A very unique body language in Brazil is the “figa”, represented by inserting the thumb between the middle and index finger. This gesture is supposed to keep away pain, suffering and envy and it is an amulet that protects against the “evil-eye.”

Canadians will not necessarily maintain constant eye contact, but it is considered a sign of dishonesty or insecurity if a person refuses to or is reluctant to make eye contact. Many Canadians find a lot of hand movement while talking distracting or even annoying; some see it as a sign of insecurity. Nevertheless, Canadians may expect people of other cultures to use more hand movements and

For an evening social event, it is acceptable to arrive 15 minutes late, but not later than 30 minutes. Secondly, the dress code is a conservative, well-dressed appearance, which is very important. Finally, your business card should have both French and English translations.

Here are differences between Canadian and Brazilian social and business customs. When meeting Canadian business people, you will find that they can be quite reserved at first until they get to know you. Once you have met them a few times you will find that they become much more friendly and open. Politeness is essential in all business situation.

Business visitors should be aware of several customs specific to Brazil. It is rare for important business deals to be concluded by telephone, email, or letter. Many Brazilian executives do not react favourably to quick and infrequent visits by foreign sales representatives, or to changes in the negotiating team. They prefer a more continuous working relationship, ideally involving multiple visits/meetings with the same person or group of