Pestel Analysis Paper

13.) Are you willing to try processed meats that are smoked in its process?

A smoked processed meat gives a product longer shelf life and bland quality taste that will differentiate you from the market. Please choose products that are present in your menu or recipe.

Processed Meat Products Yes or No

Sausage

Hotdogs

Longganisa

Embutido

Ham

Hamonado

Tocino

Tapa

Bacon

Burger Patties

Other Please Specify: ________________________

END OF SURVEY

Chapter 6: Industry Analysis

PESTEL ANALYSIS (Political, Economic, Socio-cultural, Technological, Environmental, Legal Analysis)

Political

The study was conducted through the identification of the advantages and disadvantages of the proposed processed meat distribution business. The researchers found it appropriate if the business would perceive strategic task that involves finding the right workers or the employees, binding them to the business and developing them.

Economic

The researchers would find out the socio-economic development in terms of improvements in the business. The

Bargaining Power of Customers

There will be time that we will force to down our prices in due to compete the price of our competitor. We need to be conservative on our buyer price sensitivity. Buyer information availability should always be present. We need to have pricing that will not affect our mark-up price.

Bargaining Power of Suppliers

We only have few suppliers Porky’s meat shop which is the main source of our processed meat, the plastic supplier from divisoria, and the printing company of our label in the plastics. The key is to have a smooth transaction with them and maintain loyalty maintain of loyalty.

Industry Rivalry

Our consumers can easily shift from ours to other retailers. To answer this, we should differentiate our products based on our high