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Procter And Gillette Case Summary

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Assignment On An Critical evaluation on pre-merger & post-merger performance: Procter & Gamble And Gillette Case Submitted To: Tanvir M H Arif Associate Professor Finance & Banking Department University of Chittagong Submitted By: Mohammad Ahasan Kabir Md.Mujahedul Islam Mohammad Shafaet Hossain Kyathowai Pure Marma Mohammad Kawsar Rashidi Date of submission: 4th August 2015 Bismillahir Rahmanir Rahim Dedicated To our - Beloved Parents And Teachers Group Members: SERIAL NO NAME ID NO 1 Md.Mujahedul Islam 09303043 2 Mohammad Ahasan Kabir 09303044 3 Mohammad Shafayet Hossain 09303073 4 Kyathowai Pure Marma 09303092 5 Mohammad Kawsar Rashidi 09303114 TABLE OF CONTENTS No of Chapter Name of Chapter Headline Pages Chapter …show more content…

Proctor and Gamble m,ay Wish to reconsider its strategy in colour cosmetics.Its difficulty is a crowded market place and the strength of L’Oreal brands at both premium and mass levels.Following discontinuation of the Max Factor brand in the US market ,its presence in the Us Is largely dominated by cover girl,which saw its market share fall in 2011 from 10.3% to 9.6%.A move towards more premium brands was in lage Part to blame.Those who did not migrate up to brands such as Mac or Lancome remained with Maybelline.Cover Girl did not sufficiently excite the Us buying Public. Proctor and Gamble has a diverse Global presence but there continues to be good growth opportunities.In terms of Emerging Market expansion ,it suffer from lack of brand coverage in economy ranges where some of its rivals have an Edge.In addition ,it needs to tap into less developed but high growth catagories in its existing markets as well as tap into Non-traditional channels such as digital

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