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Proctor And Gamble Case Analysis

815 Words4 Pages

Procter & Gamble Co. is a Beauty and Personal Care company that is very well known and developed company that is recognized world wide by all ranged ages customers. From this, it is clearly showed that this company has many opportunities and benefits for further development and continuous success. However, there are many major problems faced by Procter & Gamble Co. that are mentioned and described above. It is a must to find solutions to solve this problems to ensure that this company continue growing to mature phase and get rid of the decline phase that their products are facing right now since a few years ago in this beauty and persona care industry. According to the time-line, in the beginning, Procter & Gamble marginally unperformed the global market for beauty and personal care owing to its relative reliance on the mature markets, notably North America where its sales in 2008/2009 contract by almost 2%. Followed by, as the economy starts to show signs of recovery in 2010, Procter & Gamble’s sales begin to rebound. The company focuses on high-margin oral care, skin care and razors and blades to drive …show more content…

should make sure their products to match affordability in emerging markets. In order to succeed in emerging markets, Procter & Gamble will need to adopt successful strategies employed by its competitors including Unilever. Adopting successful strategies from competing companies is a way to get successful and reach mature or at least stationary phase so that it will not enter declining phase. Procter & Gamble’s current focus may be too premium to gain a broad presence in markets such as India. The company has already begun to offer sachets to keep prices down in this market. However, further work will be required to build a distribution network. Procter & Gamble remains overly reliant on conventional retailers and has not gained sufficient penetration in rural area. Therefore, this steps is to be said a good strategic

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