Procter & Gamble: The Culture Of Innovation

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Innovation has become a confusing buzzword, the most significant word which almost everyone uses incorrectly. Even though people seem to understand what it means, and admit that it is essential for companies which want to retain their viability, in order to talk about it we need to know what is its real value. According to Nick Skillicorn ‘innovation is turning an idea into a solution that adds value from a customer’s perspective’. However, what most people think is that it is simply a process of inventing ideas, brainstorming, creative thinking. It does not end at the level of idea creation but goes much further and requires a proper planning which will later allow to execute those ideas. Now we will move step further and look at what innovation culture means. In other words, a culture of innovation is usually associated with openness, free flow of ideas, creativity and companies which motivate their employees to think outside of the box. This type of culture is, for the most part, based on trust what makes it truly challenging for enterprises to apply. However, there are a number of examples of successful organizations which managed to overcome their doubts and implemented a real innovation culture, and one of them is Procter & Gamble. As stated on the company’s website, trust is one of the values that P&G cherishes and innovation one of the cornerstones of its success. Therefore, it is essential to analyse the approach and strategies used by P&G, in order to implement a

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