Procter And Gamble: The Factors That Discourage Innovation

innovation when it be productive and if it unproductive

Companies which have achieved successes continuous set of core values and core purpose has remained constant which are while business strategies and practices adapt to the changing world infinitely. Innovation which is generating note, new ideas through the availability of divergent views and coordinate the necessary actions to implement these ideas then translate them into innovations, and this is showing distinct from the innovative process. In this article I will talk about the factor that favors innovation in the organization through case of Procter & Gamble and then talk about the possible factors that discourage innovation through factors occurred in global markets. The first of

is “a premature decline in the planned level of impact or influence of an innovation on the host organization” (Levine 1980 ,p. 156)

Let's take the Nokia as example leading brand in the manufacture of mobile phones since 1990 to 2000 , Nokia never managed to transition to the new mobile economy of Internet-connected smart phone operating systems and applications , it Choose to run Microsoft's Windows system as the only platform for Nokia smart phones , "Innovation failure may be caused by the lack of capabilities for organizational transformation (Herrmann et al. 2007 )" , Resisted the Board of Directors of Nokia Corporation of change which made it impossible for the company to adapt to the rapid changes that have occurred in the industry, Cancellation of thousands of jobs to reduce costs led to the deterioration of the active-spirited company that spurred employees to take risks and achieve miracles culture, skilled leaders forced to leave the

Also - based on the Nokia & Kodak case studies - there are other factors. The first factor is the contradiction between the logical and strategic innovation strategy, the second one is the contradiction between the radical revolutionary change, and change is slow-out, the third one is the contradiction between the markets and resources in the strategy, the forth one is the contradiction between the markets and resources in the strategy, the last one is the contradiction between competition and cooperation , fifth reason: the contradiction between the orientation to the world or to stay at the local