Proctor And Gamble Case Study

Proctor & Gamble
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Introduction Procter & Gamble (P&G) Company is a big player in the production and sale of various consumer goods. The corporation is the leading manufacturer of common household items in the US and operates in almost eighty countries worldwide (Reference for Business, n.d.). Moreover, the company markets its almost 300 brands throughout the world and derives over 50% of its revenue overseas. The products are classified into beverages, snacks, health care, family care, baby care, beauty care, home care, and fabric care. P&G brands that generate over “$1billion in annual revenues” include Pringles, Pampers, Olay, Iams, Wella, Folgers, Crest, and Charmin, which are snacks, diapers, skin care product, pet food, hair care product, coffee, toothpaste, and bathroom tissue, respectively (Reference for Business, n.d.). Thus, P&G’s commitment to playing a leading role in the area of household products has transformed the company into an aggressive marketer and major advertiser globally. Furthermore, numerous innovations, which are now practiced throughout corporate America, were initially developed by the firm. Such developments include profit-sharing systems for employees, brand-management programs, and market research. Hence, it can be argued that P&G leads other companies in the production and marketing of consumer goods.
Industry Situation James Gamble and William Procter, who were both immigrants to the US, founded P&G in