Proctor And Gamble: Financial Analysis: Procter And Gamble

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Each brand must be positioned for its target segment and a single P&G brand cannot have one positioning for all of P&G’s segments. P&G implements multiple sales strategy that means one similar product may have a different brand. This implement may attract more consumers to buy its products. And this essay will introduce the background of P&G. Furthermore, will have some analysis of its situations such as PEST and SWOT analysis. As of July 1, 2011, the company structure is considered into two “Global Business Units” with each one additional divided into “Business Segments” according to the company’s 2011 Annual Report. Companies that make multiple products in multiple product categories are delivering quite different sets of benefits to quite 1.0. Introduction The P&G(Procter & Gamble) is one of the world 's largest consumer goods company. It is divided into three units: household care, beauty as well as grooming. William Procter, a candle maker, and James Gamble, a soap maker, immigrants from England and Ireland respectively who had settled earlier in Cincinnati made the company primarily. Alexander Norris, their father-in-law called a meeting in which be convinced his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was born. In 1859, sales reached one million dollars. According to this, about eighty employees worked for Procter & Gamble. During the American Civil War, the company won bonds to supply the

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