Swot Analysis Of Procter & Gamble
1. Introduction
Procter & Gamble Co., also known as P&G, is an American multinational consumer products’ company headquartered in Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include pet foods, cleaning agents and personal care products. In 2014, P&G recorded $83.1 billion in sales.
Procter and Gamble established in India in 1964 and serves more than 650 million consumers in India. P&G is committed to sustainable growth in India and is currently invested in the country via its 5 plants and 9 contract manufacturing sites, as well as through the 26,000 jobs it creates directly and indirectly. Their sustainability efforts focus on Environmental Protection as well as Social responsibility to help develop the communities they operate in.
P&G has always followed the motto of making every day better for the people and the planet through their innovation and they have been reporting their sustainability decisions from the past 15 years. The company believes that good governance practices contribute to better results for the shareholders and thus everything they do, they do
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Social Responsibility
Doing the right thing is the foundation of P&G’s Purpose, Values, and Principles. It is naturally woven into the way they work every day— paying competitive wages, working consistently with retailers and suppliers, preventing conflicts of interest, ensuring consumer privacy, and maintaining financial stewardship. This approach to business is at the heart of P&G. Doing the right thing also includes investing in the communities in which they live, work, and serve. At its core, P&G Social Responsibility effort aims to improve lives, which has been the Company’s intention for more than 175 years.
4.1 Social Program Goals
1) Improve the lives of 50 million people each year: P&G exceeded this goal for 2012/13, with a focus on providing the comforts of home, and improving health and hygiene for people in
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