Product-Based Marketing Strategy

There are two common types of marketing strategies which are Product-Based Marketing and Customer-Based Marketing Strategies. These marketing strategies have two forms of advertising separated by their focus. The former places the focus of all of the items being sold, their availability and usefulness. The latest places the focus on a certain segment of the market, that research or other data has determined will be most interested in the products being offered. The Companies may choose to use one method the other or both depending on their marketing philosophy and the types of goods the sell.

In Product-Based Marketing Strategies, it is always deals which the product, pricing, place, promotion, physical environment, process and peoples.

The product that we produce is most likely what my business is passionate about. We can focus on making the most excellent product at the best possible price and let the rest sort itself out. Another advantage of this marketing strategy is that we can develop a reputation for supporting quality products in the market place. If we focus on promoting the product, we can create loyalty among our customer because of the quality of the product like tea and coffee

Whether a costumer has moved to a new city or has changed their purchasing habits campaign will not be effective if merchandiser are relying on information that does not update as customer's lives change. Not only that, the data used for marketing campaign needs to be accurate from the start. Merchandiser often rely on unsubstantiated data that could be incorrect. For marketing campaigns to be effective, it is important for merchandiser to reach customers in a highly target way. Without verifying information, marketing efforts and resources could be wasted.

The main benefits that effective brand management that can bring to an e-commerce site are the new name communicates their purpose better. It is more easily done to position themselves as an authority with the former name they were constantly stuck in the shadow of the competitor. With the re-brand, it will become easy to position themselves as the top in their fields and helping business effectively manage their brands. They also had more control over search rankings, its is considering how much interdependent people place on search engines like Google web page