ipl-logo

Tesco Product Life Cycle

2142 Words9 Pages

Every company tries to create new products to keep its competitive position.
Product development passes through different stages starting from the product’s idea until the product maturity stages, companies try to develop different marketing strategies that suitable for every stage in PLC and market dynamics (Kotler, 2000)

There are many challenges facing the new product, so its fact that not all new product catch on or will success due to different factors, so companies try to keep their successful product life and profitable as long they can through different extension strategies (Kotler, 2000)

2.2 Product Life Cycle Stages
PLC concept
Means that product life cycle characterized by:
(1) The Product has a limited life and will …show more content…

this policy has an impact when the product comatable with the customers need
- Increase the product quality or durability or add new features or benefits for the existing product
-Re-launching the product can be with a new name, so re-branding a mature product may be difficult approach to extend PLC, re-branding results in changing in packaging , name and total appearance of the product but customer here trust the quality of the original product

2.5.3 Marketing-mix Approach
Through modification of non-product strategies which are :
- Price, sales promotion , advertising, service and distribution.
- Offering of price discount or sales promotion give the chance to attract new segment or attract competitors’ customers
- Using of new compagain or new advertising to reach new segment and new market
- Using new distribution channels expand product exposure to new customers
(Paley, 2005)

2.6 product life cycle and user …show more content…

Companies may go through repositioning of the product, or Introduction of the product with new name, and new price this will extend the usage of the product
Existing product and model changes are more frequent in this market (Sharma, 2013)

Pharmaceutical market
High competition in the pharmaceutical market between multinational companies and between multinational and generic companies threatening drug brands earlier in product life cycles. Companies spend billions of dollars in R& D so they need to extend PLC as long as they can
PLC management and extension strategy should start from the R& D section for which indication and which therapeutic area to invest in.
Some factors should be considered in drugs lifecycle

Show More
Related

  • Marketing Plan For Allround: OTC Cold Medicine

    670 Words  | 3 Pages

    This will accompany an increase in advertisements focusing on the primary, benefits and reminder messaging components. We will also tailor promotion sales to increase awareness by offering free trials of the newly formatted product as well as employ strategies to increase shelf space and in-store advertisements. We will continue to increase our sales force, while looking at possible price changes to increase market share. We will also diversify our product line and work to increase profits. To do this, we will look to add new products in both the allergy medicine and cough medicine

    Read More

  • How To Share Of Garbage Bags

    932 Words  | 4 Pages

    A huge sum has been invested, so now it is really crucial for the product to succeed. Moreover the current product mix is not sufficient to bring long term profits for the company. As far as short term goals are considered, management wanted a successful launch for the product which will provide the right marketing and target of the new product line. While the long term goals involved adding variety and diversity to the product line to achieve a long term sustainable growth rather than just achieving short term

    Read More

  • Business Strategy Case Study: Under Armour

    795 Words  | 4 Pages

    Furthermore, such approach will also allow the investment in new business categories. • Moreover, another possible advantage could be that an overhaul of the current product in stores could create a new energy for the brand and encourage shoppers to take a closer look. This way buyers will become familiar with the brand and possibly form a close relationship. CONS: • Indeed, a disadvantage of maintaining the same course is that the problem could arise a few months later.

    Read More

  • Case Analysis Of Clocky

    1808 Words  | 8 Pages

    But product differentiation requires a lot more efforts in research and development as

    Read More

  • Four Strengths Of The Home Depot's Product Life Cycle

    1844 Words  | 8 Pages

    Evaluate two to four (2-4) weaknesses that are evident in the selected organization’s product life cycle. Generate a new product design and product selection, and then determine three (3) strategies that the organization needs to strengthen the operation. Product Life Cycle (PLC) is known as the stages in its lifetime that a product goes through, where the demand changes over time. [Rei132.

    Read More

  • Babbba Box Case Study

    884 Words  | 4 Pages

    1.0 Introduction and Identification of Problems BabbaCo, Inc. is an American based company founded by a mother of three and serial entrepreneur Jessica Nam Kim. It started off by offering infant-related products and managed to grow the business to a few hundred thousand dollars in revenue in less than a year’s time. Soon after, the young startup encountered the problem of low repeat sales. Thus, the entrepreneur started to rethink BabbaCo’s business model. With the revamp of the product offerings, it changed to a subscription-based business model with the introduction of Babba Box.

    Read More

  • Johnson & Johnson Value Chain Analysis Summary

    942 Words  | 4 Pages

    Johnson & Johnson currently has a 10.4% market share of the Pharmaceutical Manufacturing industry. They have the second largest share of this industry, just behind Amgen at 10.9%. By looking at the revenue and operating income for Johnson & Johnson, we can see their margins and evaluate their performance. Johnson & Johnson’s operating profit margin improved from 2015 to 2016 but decreased significantly from 2016 to 2017. The operating profit margin for the company as a whole in 2016 was 28.72% and in 2017 it was 24.07% (Appendix A).

    Read More

  • Porter's Five Forces In The Pharmacy Industry

    1156 Words  | 5 Pages

    The number of acquisitions is not so high and it depends more upon the organic expansion. • These pharmacies face informative and predictable risk from the variability of “generic conversion” • Inability of the company to keep stride with the growing private labeled brands popularity. • The in-store implementation of the store formats and services is not consistent at every

    Read More

  • Macroeconomic Factors Affecting Apple Company

    2241 Words  | 9 Pages

    After these companies go about developing products, which may be product modification or it may be a completely new product. Product offerings are increasing every year as consumers are looking for more and more variety of products. Companies which are unable to churn out new products fall back on competition and suffer the consequences. Companies face danger not just from competitors but consumer needs, technology, and product life cycle. New product development has its share of challenges.

    Read More

  • Porter's Five Forces Analysis Pharmaceutical Industry

    720 Words  | 3 Pages

    With more drugs going off - patent, growth opportunities for the industry are expected to increase dramatically as generic

    Read More

  • Coca Cola Product Differentiation Strategy

    785 Words  | 4 Pages

    1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.

    Read More

  • Swot Analysis Of Smoothie

    743 Words  | 3 Pages

    Therefore, new companies could enter without needing large amounts of capital. • Product Differentiation: Although there is some level of differentiation among ingredients and flavors, predominant similarities exist among current products. New companies could

    Read More

  • Value Chain Analysis Of Unilever

    976 Words  | 4 Pages

    The value chain analysis indicates the firms that strive to create superior products or services through focused differentiation strategy. To ensure the activities are tailor to the strategy Value Chain is used. How each activity generates value and linked to the strategy in UFS? Table 4: Value Chain Analysis Primary Activities

    Read More

  • Ikea Supply Chain Analysis

    2051 Words  | 9 Pages

    Executive summary This report depicts the various stages of IKEA’s supply chain flow, providing an elaboration of processes that take place at each stage. It also shows the dependency of the stages and how information flows through the supply chain. After illustrating the supply chain flow process of IKEA, the report then moves on to analyze the company’s global supply chain strategies.

    Read More

  • Importance Of Design In Our Life

    1030 Words  | 5 Pages

    Product design can fulfil the demands of the customers and they are willing visit the same company again in the future. Referencing to the words of Vonderembse (n.d.),

    Read More

More about Tesco Product Life Cycle

Open Document