Product-focused process design-It is also known as the flow line, assembly line or production line. Being a process based on service or manufacturing, it is arranged as per the manner of operations that are needed for the provision of services or production of a product (Lombardo, 2017).
Process focused design- shows that like processes are arranged together. The process design involves managing end-to-end processes rather than each task and focuses on the customer and related goals rather than functional goals.
Cellular manufacturing/ group technology- in this process of manufacturing, each of the manufactured parts gets a multi-digit code which then executes as an explanation of the physical elements of that part.
Factors used in Toyota
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As an important part of the automobile industry, the chosen product for analyzing is the manufacturing process of vehicles which is being used in the company. There are many other factors which affect the selection of process design followed by Toyota Company in the manufacturing activities of its vehicles (Mithas, et al., 2011). Along with the factors related to the process design, there are many areas that need a more refined strategic approach. A better strategic approach will help the company to achieve success in the globalized market.
Toyota applies the line flow process design which falls between the continuous process design and batch process design. The process affects standardized products or services and high volumes. There are many factors available those could influence the service design or manufacturing process or technique applied in manufacturing the vehicles falling in the particular category of the company (Ng, et al., 2010). These factors are as
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The company believes in providing high-quality products as its mission and vision. This outlines why the process design was also influenced by the same. Using the TPS the company manufactures high-quality products for its users.
• Process and capacity design- these are important aspects in achieving effective operation management. To achieve this, the company developed a cost-effective process that aims at minimizing the waste and maximizing the utilization capacity.
• Layout design and strategy- this factor has the capacity to influence manufacturing as well as service process design. To deal with this, Toyota’s layout design in manufacturing plants focuses mainly on the execution of principles of lean manufacturing.
• Location strategy-the company aims to cover the global market, but it was leading to increased cost of manufacturing. The company took a strategic decision to develop manufacturing units at a local level and to enhance the company’s production at the global level. The use of local location and regional strategies allowed to reduce the operational cost and a better coverage of the global
3.1.3. Opportunities of Harley Davidson: 1. Asian & Europe Markets: The demand of the Harley Davidson in the developing Asian & European nations is increasing. There are very less number of players competing the Harley in this segment. Thus, it is a very attractive opportunity for Harley to capture these Asian & Europe markets aggressively.
The strategy should include expediting shipment to meet upside demand. On quality, Bose corporation should be designed to deliver high quality products to customers. This can be done by adopting collaborative planning, replenishment and forecasting, JIT and Lean system. Bose also needs get suppliers that can quickly adapt to their innovative capability.
Development plan TC plan its future through customer satisfaction the company assess a strategy to offer the customer with ,low price, high quality , well designed merchandise ,comfortable ,fun , and safe shopping environment
Back in 2006, Daktronics faced a strong three-year growth period since 2003. To-tal sales increased by 74% from $177M to $309M. To maintain this growth, Daktronics set the goal of eliminating manufacturing and capacity constraints. Before 2006, Daktronics followed the main strategy of replication (increasing number of facilities, equipment and people). They decided to expand their first facility in Brookings and add two more (Redwood Falls and Sioux Falls). Increas-ing pressure on cost reduction led the company to think of different methods of growth management.
Toyota 's success after using TPS brought worldwide attention to lean manufacturing concepts. With the introduction of lean manufacturing into the production process, the management was able to gauge the advantages lean manufacturing brought into the day to day activities when it was implemented for single production line. The benefit of single production line with duplicate resources is that idle equipment could be undergoing a setup for the next product while another product is running. This configuration mitigates flow line downtime that would result from a high product mix because it can drive the need for many different machine setup time iterations. A single line configuration would simplify production line leadership’s responsibilities, staffing level needs would be better understood, preventive maintenance could be done while products are running and this configuration would promote a balanced or equal use approach to equipment utilization.
Why did IKEA go international? Before starting to analyze IKEA’s internationalization, let’s consider on the question “why do companies go international?” Generally, companies go international for a lot of reasons, but the main ones are company growth and profit making as well.
In the ever changing business environment, there are both internal and external influences which affect the operations and management of a business. It is up to the business on how they deal with the effects of each influence and this will ultimately determine the success of the company. The internal influences are factors which the business has direct control over, one of these being the location. The location refers to the geographical situation of the business and has a high level of impact over how the business will function. It can become a make or break factor, depending on how well the business utilises and addresses the visibility, cost and their proximity to suppliers, customers and to support services.
Current businesses have the cost advantage of having local manufacturing
The United States has one of the largest automotive markets in the world, and is home to many global vehicle and auto parts manufactures. In 2016 year alone, vehicle production reached almost 17.5 million passenger vehicles. Automobile industry involves many industries in it. It includes original equipment, manufacture, and adverting industry as well as oil and natural gases industry. Main players of the Automobile industry are Toyota, General motors, Volkswagen, Honda, Ford and more.
2. Total quality Management According to the Harvard business school professor David A. Garvin, the quality of a product is based on eight important dimensions which are: performance, features, reliability, conformance, durability, serviceability, aesthetics and perceived quality . The PRADA Group is particularly known for the outstanding quality of its manufacturing processes, and for its excellent raw materials, which are the main determinates to its successful high quality products. The Marketing
The advantage is global hierarchy and global centralization allow Tesla to extent their business internationally, control the operations globally from central headquarter. Mini mal regional divisions allow Tesla can adjust the marketing strategy to the different regions to support the regional market. However, centralization structure limits the actions of regional divisions to conduct proper strategy for the local market. (Dyer & Gregersen,2016) To avoid the disadvantage, Tesla need to distinguish what kind of issue needs to be centralized control by headquarter and what decision can be made by regional divisions. Regional divisions use to the local market better, so some of the operation decision such as marketing campaign or sales service can be made by the regional divisions.
Process Strategies The process strategies, for such a large manufacturing company, would need to be varied. The production process type would be determined by the product life cycle stage at that time (Thayer 2004).Product life cycles for items such as smartphones and tablets do not generally follow the standard life cycle stages. The maturity stage can be interrupted by discontinuation or irrelevance of a technology, which recommences the cycle (Giachetti & Marchi 2010). Incidentally, during the product life cycle of these items, a cyclic improvement of both process and product is required to stay in contact with market changes.
In regards to the former, Toyota has been successful in implementing cost reduction policies such as the Just-in-Time (JIT) model that have not only minimized production costs, but also selling prices across all Toyota models (Thompson, 1). In regards to the latter, Toyota has constantly employed a model of innovation as the key to differentiation, which is the reason why Toyota is able to manufacture all types of vehicles to uniquely suite not only the geographically landscape of their target regions, but also the pockets of the consumers (Thompson,
However, the Toyota massive recalls show a very different situation and involves more serious consequences. We have seen that almost 9 million of Toyota vehicles around the world had to be recalled within a few months, and the potentially defective quality involved were mainly focused on unintended acceleration problems, which were closely related to the most important thing for drivers – safety driving. It’s thus hard to believe that there was nothing wrong with Toyota’s “quality” cars. The massive recalls were indeed a disaster for Toyota: not only means that they had to pay for the extensively financial losses due to repairing costs, market and stock share dropping down, production suspending, civil penalty, and other relevant expenses for dealing with the troublesome issues; but also it has heavily hit to Toyota’s intangible assets – its brand image and reputation of quality, which have been ethically shaped over time
Product design can fulfil the demands of the customers and they are willing visit the same company again in the future. Referencing to the words of Vonderembse (n.d.),