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Entertainment Media Product Placement Analysis

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Commercial advertising brands on entertainment media as a product placement is manipulating to keep the product’s sustainability in dynamic business world (Levy, 2015). Purpose of this essay is to illustrate the merits and demerits of why the adverting entertainment has been considered as crucial for the product placement in media. It also demonstrates a raising ethical debate of Product placement in entertainment media such as film, television, games and music (Russell & Noguti, 2014). The discussion is based upon product placement on media that evokes the moral value in society. Entertainment media is an effective method of placement that manipulates consumer for both increments in sales as well as the market value (Jean-Mark, …show more content…

The brand awareness and recall, differentiate feature and mobility of the planning are specific feature of product placement. During placement, recently launched or existing brands/Product’s quality has been identified through a technology; internet, movie, games etc., in artistic and powerful way. Those feature makes them apart from other competitive brands (Siva K, et al., 2006). To get a leading market and be differentiate than other, placement strategy always emphasizes on creativity on brand presence that can attract the consumer and promotes recall. for a feedback, technology in placement has been played crucial role for the further placement strategy (Siva K, et al., …show more content…

It does not have always negative influence in the society. It’s merely presence of product but how viewers concern is crucial part to make it either ethical or unethical. Consumer concern indicates the meaning of awareness which effects on consumers or buyer’s behavior. Moreover, a consumer who are below the judgement standard or who have lack of awareness towards advertise, they can practice or ignore the product (Chris Hackley, et al., 2008). Some of product placement in entertainment evokes social norms and promote to change along the development. For example, according to uneducated people in developing countries, family planning had been taken as a sin and it was not allowed to use from the family and society, however the effective legitimacy had been made effective system by distributing brochure, pamphlets and door to door health care advisor. When family planning tools showed in artistic way in TV drama, in same social context, that has been succeed to change the concept towards family planning product (Regional Office for South Asia United Nations Children’s Fund,

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