Product Innovation In Agromas
CHAPTER 1 INTRODUCTION 1.0 OVERVIEW OF STUDY Product innovation is important strategy for marketer to survive their products or services in the market. It also can create competitive advantages for marketer and be different from products or services offered by competitors. Marketer goes for product innovation because innovation has become the most important factor for organization to success throughout the year over its competitors. Marketer needs to innovate so that it can continuously speed up the global changes, challengers from competitors that also tried their best to produce the best products or services to customers. There are ten main types of innovation which are business model, network and alliances, innovation process, core process, …show more content…
FAMA was involved directly in marketing activities in agriculture industry and products processing especially products that produce by Small-Medium Enterprise (SME). FAMA adding beneficial quality in supply chain of SME products under the brand Agromas. Products under brand Agromas are mostly from local SME entrepreneurs that being under advice of FAMA marketing programs. Under the brand Agromas, these products were marketed all around Malaysia by FAMA under the marketing activities advice. Other than that, FAMA also made it possible for SME products entering local supermarket such as Giant and Mydin under the brand Agromas and it compete with other existing brand in the market. After making advancement in distribution channel and made some product innovation on Agromas products, the number of sales of Agromas products increase. To meet customers’ needs in these globalization era, FAMA has launch new innovation product in the product line such as Agromas Flavored Tea, Agromas 3-in-1 Coffee Mix, Agromas Oat Drink, Agromas Kerepek Ubi in various flavors, Agromas Instant Soup and many more. All these product innovation made by FAMA on Agromas products are to meet customers’ hectic lifestyle and their time conscious so they need instant and fast foods or drinks to consume every
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