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Product Management: Case Study Of The Puma Company

1492 Words6 Pages

EXECUTIVE SUMMARY
The puma corporation AG is often a international company that is based in In german in addition to manufactures substantial sports in addition to sportswear shoes both pertaining to women and men, It turned out created by Rudolf Dassler after having a question regarding his sibling Adi Dassler together with which that they created your Dassler Schuhfabrik throughout 1924.
The puma corporation experienced an incredibly weak brand impression in which show a drop throughout their current market write about in addition to prompted the puma company to change the idea strategic decisions to improve with their impression, this method of change was brought about by Jochen Zeitz The puma corporation CEO according to stages someone …show more content…

How Controlling Helps PUMA’s Company
Our Product Management departments are divided into Apparel, Footwear and Accessories. Controlling system is a key factor of its sustainable business success. In order to control the huge chain company, a mixture of different control methods is necessary for an effective and efficient management. In PUMA’s case, bureaucratic control as the major method, mixing with normative control, makes the most workable and effective controlling system at PUMA’s. Stakeholders
A stakeholder is anyone or any group with an interest in the organization or industry and some stakeholders are internal and some are external.
Internal Stakeholders
Employees
Puma has employees around the world so they all contribute for the company 's success. For example if the government decide they can 't use a type of machinery because it can put the employees at risk, Puma can be really harmed because this would affect their production and obviously their profit line.

Managers
Managers are important to PUMA’s because they are employed to keep the staff organized and control the production of stok and solve the customer problems. Managers may also be there to help keep staff well informed on timetable alterations or basic information regarding the particular …show more content…

External Stakeholders
Government
Both types of government is important to PUMA’s because they retailer all over the world, they 'll have to arranging agreement a whole lot for that new buildings as well as the growing the particular previous stores. This country wide government may examine should they are generally letting the right what to take place. Both are interested in the job opportunities that PUMA 's may bring in the future with jobs decreasing more and more. Both are interested in the job opportunities that PUMA’s will do in the future with jobs decreasing more and more. PUMA want less people claiming benefits and less unemployed people

Community
Community are one of most immediate external stakeholders that a company must have. PUMA’s have to keep in mind the consequences for the community as they are crucial that you supplying again opinions in order to PUMA 's to allow them to strengthen the enterprise to satisfy your wants of the community. Community is usually thinking the developments going on in the area for example if they was to develop a store then it would cause traffic and noise pollution which would make customers or the community complain. They are also interested in

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