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Product Placement In Cartoons

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The Influence of Product Placement in Cartoons on Decision making by children It is night, the sky is stained in a deep black, which makes the casino with its lights appear even more tremendous. Suddenly one can hear a scream and undefined noises, something is happening. A pursuit. James Bond runs after an unknown man. The man gets in a car and drives away. But James Bond doesn't give up and runs further. And there it is. A single touch of a button and the car is ready for an action-packed and racy car chase. James Bond gets in the car and the engine revs immpressingly. One scene and one car almost every man dreams of. And aswell a dream for the car brand Aston Martin which gained enourmous popularity through the James Bond movies and which …show more content…

This should be as well relevant for the companies, because children form a highly increasing consumption group. So, for example, did children in the age from 4 to 12 in the US spend more than 30$ trillion in the year 2002 (Schor, 2004). Further was revealed that children have not only influence on their own consumtion behaviour but also on the financial expenses from the whole family (Kunkel et al., 2004) for example vacation destinations or in general expenses in the household. This implies that when there is influence on the children that there is also an idirect influence on their parents and family. This makes children for companies to an important target group, because through them many people can be reached and a huge market can be …show more content…

A cartoon is going to be designd for this experiment, which is aligned to other already existing cartoons which are usually watched by this age group. The experimental group gets to watch a clip out of the cartoon where a Snickers candy bar appears in the content. The control group was shown a similar clip out of the cartoon where no branded products where used. Then the children are offered two candy bars they can chose from (Snickers and Twix). Afterwards are we going to examine which product gets favored. It is predicted that the Snickers bar is chosen more often by the children out of the experimental group than from those out of the control

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